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# Royal Wedding Bear Toys
Build-A-Bear's Plush Toy Celebrates Prince Harry & Meghan Markle's Wedding

By Madison Mackay | Published 2018-05-17 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/royal-wedding-bear
References: [hypekids](https://hypekids.com/2018/5/build-a-bear-royal-wedding-gift-set-shop) & [buildabear](https://www.buildabear.com/collections/royal-wedding)

Classic children's toy company Build-A-Bear released a new Royal Wedding bear to celebrate the highly anticipated wedding between Prince Harry and Meghan Markle.

The new bear features a limited-edition gift set that includes a [Happy Hugs teddy bear](https://www.trendhunter.com/trends/heartwarming-hugs), a 'Royal Bearytale' t-shirt and an adorable sparkle-filled denim skirt and matching slip-on shoes. The set was made to be the perfect piece of memorabilia for the special day, for children to collect and keep for years to come.

The Build-A-Bear Royal Wedding bear can be [customized for each child in-store](https://www.trendhunter.com/trends/squeezeaway) in the brand's classic style -- the gift set is available online or in stores now for $38, just in time for the special occasion.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 28% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Customized Collectible Toys:** Build-A-Bear's release of the Royal Wedding bear highlights the trend of creating customized collectible toys to commemorate special events.
- **Limited-edition Collaborations:** The collaboration between Build-A-Bear and the Royal Wedding signifies the trend of limited-edition collaborations between brands for unique and desirable products.
- **Memorabilia for Children:** The release of the Royal Wedding bear by Build-A-Bear taps into the trend of creating memorabilia specifically targeted towards children to create lasting memories.

### Where This Applies

- **Toy Manufacturing:** The release of the Royal Wedding bear offers opportunities for toy manufacturers to create customized and limited-edition collectible toys for special occasions.
- **Retail and Merchandising:** The collaboration between Build-A-Bear and the Royal Wedding demonstrates potential opportunities for the retail and merchandising industry to capitalize on limited-edition collaborations for unique products.
- **Children's Goods and Memorabilia:** The introduction of the Royal Wedding bear indicates potential for the children's goods and memorabilia industry to cater to young collectors by offering commemorative items for significant events.

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