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# Heat-Dissipating Traveler Shirts
The Royal Robbins Men's City Traveler Shirt Resists Wrinkles

By Michael Hemsworth | Published 2019-06-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/royal-robbins-mens-city-traveler-shirt
References: [dudeiwantthat](http://www.dudeiwantthat.com/style/clothing/royal-robbins-mens-city-traveler-shirt.asp) & [amazon](https://www.amazon.com/dp/B07FD9C2HX//ref=cm_sw_su_dp?tag=trenhunt0f-20)

The [Royal Robbins](https://www.trendhunter.com/trends/copenhagen-fashion-week-ss27) Men's City Traveler Shirt is a summer-ready garment for avid travelers that will keep them cool and looking tidy when heading out on a hike or sightseeing. Coming in several color options, the shirt is made with HeiQ Soil Release fabric that will help it to keep the wearer cool by [wicking away sweat and moisture](https://www.trendhunter.com/trends/airism-bra-camisole). The shirt will also stay wrinkle and static-free, while also fighting stains that would otherwise require immediate laundering to make it truly ready for [life on the road](https://www.trendhunter.com/trends/tangerine-palisade).

The Royal Robbins Men's City Traveler Shirt is also features a 50+ UPF, which will prevent wearers from experiencing a sunburn during wear to make it perfect for wear during the hot summer months.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 96% | Activity: 39% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Heat-dissipating Clothing:** Opportunity for disruptive innovation in fabric technology to create garments that actively regulate body temperature and wick away moisture for improved comfort.
- **Travel-friendly Apparel:** Opportunity for disruptive innovation in designing clothing specifically for travel, incorporating features like wrinkle resistance, stain resistance, and quick drying properties.
- **Sun-protective Clothing:** Opportunity for disruptive innovation in developing clothing with high UPF ratings to protect wearers from harmful UV rays.

### Industries Being Reshaped

- **Textile Industry:** Opportunity for disruptive innovation in creating advanced fabrics that offer heat-dissipating properties, moisture-wicking capabilities, and stain resistance.
- **Travel Industry:** Opportunity for disruptive innovation in producing travel-friendly clothing that combines style, functionality, and convenience for globe-trotting customers.
- **Outdoor Apparel Industry:** Opportunity for disruptive innovation in manufacturing sun-protective clothing that meets the needs of outdoor enthusiasts, providing both style and UV protection.

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