# Mashmallow Core Ice Creams Dairy Queen's Royal Reese’s Fluffernutter Blizzard Has a Sweet Center By Katherine Pendrill | Published 2023-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/royal-reeses-fluffernutter-blizzard References: [fastfoodpost](https://www.fastfoodpost.com/dairy-queen-debuts-new-royal-reeses-fluffernutter-blizzard/) & [dairyqueen](https://www.dairyqueen.com/en-us/menu/royal-reeses-fluffernutter-blizzard-treat/)  [Dairy Queen](https://www.trendhunter.com/trends/fall-blizzard-menu) is ushering in the fall season with the debut of its new Royal Reese’s Fluffernutter Blizzard. Just as the name suggests, the new Royal Reese’s Fluffernutter Blizzard is a deliciously sweet combination of marshmallow fluff and Reese’s Peanut Butter Cups. More specifically, the tasty dessert combines Dairy Queen's signature soft serve ice cream with Reese’s Peanut Butter Cups and peanut butter topping, and then adds a sweet [marshmallow center](https://www.trendhunter.com/trends/fluffer-nutter-trail-mix) that runs all the way down the middle. This tasty combination is one of the more unique Blizzards in recent memory and Dairy Queen notes that "whether you grew up with fluffernutter sandwiches packed in your lunchbox or you’re known to add a swipe of peanut butter to your s’mores, this flavor combo is definitely one you don’t want to miss." Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 88% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Indulgent Ice Cream Combos:** Dairy Queen's Royal Reese’s Fluffernutter Blizzard showcases the trend of combining unique and indulgent flavors in ice cream desserts. - **Innovative Ice Cream Additions:** The addition of a sweet marshmallow center in the Royal Reese’s Fluffernutter Blizzard exemplifies the trend of innovative and unexpected ingredients in ice cream creations. - **Nostalgic Flavor Pairings:** The nostalgic combination of marshmallow fluff and Reese’s Peanut Butter Cups in the Royal Reese’s Fluffernutter Blizzard taps into the trend of pairing classic flavors in new and exciting ways. ### Industries Being Reshaped - **Ice Cream:** The Royal Reese’s Fluffernutter Blizzard offers opportunities for ice cream companies to create unique and enticing flavor combinations that cater to consumers' desire for indulgent and innovative desserts. - **Snack Foods:** The popularity of the Fluffernutter flavor combination in the Royal Reese’s Fluffernutter Blizzard suggests potential for snack food companies to explore nostalgic and familiar flavors in their product offerings. - **Dessert Restaurants:** The introduction of the Royal Reese’s Fluffernutter Blizzard highlights the potential for dessert restaurants to incorporate nostalgic and inventive flavor pairings in their menu items, attracting customers looking for unique and delicious sweet treats. ## Related on Trend Hunter - [Nutty Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-blizzard.md) - [Co-Branded Blended Frozen Treats](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard.md) - [Frozen Co-Branded Candy Desserts](https://www.trendhunter.com/trends/oreo-reeses-blizzard.md) - [Fudgy Caramel Ice Creams](https://www.trendhunter.com/trends/caramel-fudge-cheesecake-blizzard.md) - [Indulgent Autumnal Ice Creams](https://www.trendhunter.com/trends/fall-blizzard-menu.md) - [Five-Ingredient Ice Cream Treats](https://www.trendhunter.com/trends/reeses-take-5-blizzard.md) - [Baking Mix-Inspired Frozen Treats](https://www.trendhunter.com/trends/mixing-bowl-mashup-blizzard-treat.md) - [Summery Ice Cream Menus](https://www.trendhunter.com/trends/dairy-queen-blizzard-menu.md) - [Blended Frozen Treat Menus](https://www.trendhunter.com/trends/dairy-queen-summer-blizzard-menu.md)