# Elegant Dancer Campaigns The Royal Opera House Muscat Ads Feature the Stunning Swan Lake By Leslie Chen | Published 2011-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/royal-opera-house-muscat References: [adsoftheworld](http://adsoftheworld.com/media/print/royal_opera_house_muscat_swan_lake) & [tbwaraad](http://www.tbwaraad.com/) Although I've never attended an opera before, these [Royal Opera House Muscat](https://www.trendhunter.com/trends/kent-monkman-being-legendary) ads are definitely making me want to go as soon as possible. The ads are created by advertising agency TWBA/RAAD Dubai and feature three famous operas. Among the operas featured in these images are Swan Lake. The ad for this particular one features the ballerina as a split image of the good and evil swan while on top of the water. Not only is the image amazing to look at, the way it grabs your attention is definitely noteworthy. Even if you're not interested in going to the opera, the Royal Opera House Muscat ads will make you instantly appreciate the beauty of this art form. **Implications** - Utilizing [dramatic imagery to draw in attention](https://www.trendhunter.com/trends/taste-our-world) is the easiest way to attract shoppers on-the-go. Advertisers could focus on this simple tactic when introducing new products to the public. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Dramatic Imagery:** Creating visually striking and attention-grabbing images can be a powerful strategy for advertising and marketing campaigns. - **Art Appreciation:** Promoting the beauty and cultural significance of art forms like opera can generate increased interest and appreciation among the general public. - **On-the-go Advertising:** Designing ads that effectively capture attention in a fast-paced, mobile-oriented society can drive consumer engagement and product promotion. ### Industries Being Reshaped - **Advertising and Marketing:** Incorporating dramatic imagery into advertising campaigns can help brands stand out and attract consumer attention in a competitive market. - **Arts and Entertainment:** Promoting art forms like opera can lead to greater participation and appreciation within the industry, attracting new audiences and generating revenue. - **Mobile Advertising:** Creating impactful and visually engaging ads that resonate with on-the-go consumers can drive brand awareness and boost sales in the mobile advertising sector. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md) - [Gracefully Dynamic Skyscrapers](https://www.trendhunter.com/trends/bond-tower.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md)