# Hip Hop-Centric Timepieces Audemars Piguet's Royal Oak Concept Draw Inspiration from the Bronx By Amy Duong | Published 2018-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/royal-oak-concept References: [highsnobiety](https://www.highsnobiety.com/p/audemars-piguets-the-icons/) & [audemarspiguet](https://www.audemarspiguet.com/en/) Swiss watchmaker [Audemars](https://www.trendhunter.com/trends/remaster02) Piguet turns its attention to hip-hop culture when creating the new [Royal Oak Concept](https://www.trendhunter.com/trends/royal-oak-1) collection. The growth of hip-hop grew vastly over the span of 40 years rooted in the Bronx, New York that center around a heavy beat. The Royal Oak Concept timepieces include the "[Tourbillon Chronograph Openworked Selfwinging](https://www.trendhunter.com/trends/tourbillon-baguette)" piece designed for men in the tonal options of white, red, or blue, and the "Flying Tourbillon" watch for women in white gold completed with diamonds in either a baguette style of a brilliant cut. The Pool is a creative agency and it designed a selection of bags to accompany the timepieces along with a film series for an additional tribute. The film follows three different themes of 'The Beats,' 'The Rhymes,' and 'The Breaks,' which highlight the overarching inspiration from different angles. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Hip Hop-inspired Timepieces:** Opportunity for luxury watchmakers to tap into pop culture and create trendy timepieces inspired by musical genres. - **Fashion Accessories Collaboration:** Opportunity for fashion and luxury brands to collaborate and create accessory collections that accompany timepieces. - **Branded Film Series:** Opportunity for brands to create film series that highlight the inspiration and story behind their products or collections. ### Industries Being Reshaped - **Luxury Timepiece Brands:** Opportunity for luxury watchmakers to create watch collections inspired by musical genres and pop culture icons. - **Fashion and Accessory Brands:** Opportunity for fashion and accessory brands to collaborate with watchmakers and create accessory collections that complement trendy timepieces. - **Media and Entertainment Companies:** Opportunity for media and entertainment companies to partner with brands and create film series that showcase the inspiration behind their products. ## Related on Trend Hunter - [Mascot-Centric Luxe Timepieces](https://www.trendhunter.com/trends/royal-oak-concept-tourbillon.md) - [Singer-Collaborative Luxe Watches](https://www.trendhunter.com/trends/royal-oak-perpetual-calendar.md) - [Affordable Luxurious Patterned Watches](https://www.trendhunter.com/trends/type-10.md) - [Sand Gold Luxurious Wristwatches](https://www.trendhunter.com/trends/remaster02.md) - [Frosted Luxurious Scaled Timepieces](https://www.trendhunter.com/trends/frosted-gold.md) - [Concrete Art-Inspired Watches](https://www.trendhunter.com/trends/big-bang-meca10.md) - [Collaborative Fashion Designer Timepieces](https://www.trendhunter.com/trends/hublot-big-bang-tourbillon.md) - [Pop Art Luxe Timepieces](https://www.trendhunter.com/trends/piaget-andy-warhol.md) - [Melting Crystalline Dial Timepieces](https://www.trendhunter.com/trends/hublot-mp17-meca10.md)