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# Retro Toy-Themed Stamps
These Special-Edition Royal Mail Stamps Celebrate Vintage Playthings

By Laura McQuarrie | Published 2017-08-25 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/royal-mail-stamps
References: [bbc](http://www.bbc.com/news/uk-41007394) & [royalmail](http://www.royalmail.com/classictoystamps?iid=PROMO_H1_CLASSICTOYS)

A new series of special-edition [Royal Mail](https://www.trendhunter.com/trends/royal-mail-shop) Stamps are being launched in the UK, celebrating 100 years of toys made in the UK.

The [10-piece collectible stamp set](https://www.trendhunter.com/trends/fendi-celebrates-its-100th), officially called the Classic Toys Special Stamps, includes tous like Sindy, Action Man and the plush mohair Merrythought bear, as well as brands like Spirograph and Stickle Bricks. Some of the ways that these stamps may be collected include purchasing them as part of the Presentation Pack or framed.

As Philip Parker of the Royal Mail says: "British toymakers enjoyed a reputation for quality and innovation. These nostalgic stamps celebrate 10 wonderful toys that have endured through the decades." Many of the toys still captivate and inspire both youth and kids at heart to this day, making for a stamp collection that has appeal to people of all ages.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 26% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What's Driving This Trend

- **Vintage Toy Collecting:** The popularity of special-edition stamp collections celebrating vintage toys indicates a growing trend in vintage toy collecting.
- **Nostalgic Merchandise:** The release of retro toy-themed stamps highlights the demand for nostalgic merchandise, presenting opportunities for businesses to create and sell products that evoke feelings of nostalgia.
- **Multigenerational Appeal:** The enduring popularity of these vintage toys and the stamp collection's appeal to people of all ages underscores the trend of multigenerational products and experiences that can foster intergenerational connections.

### Who This Affects Most

- **Stamp Collecting:** Stamp collectors can tap into the market for retro-themed stamps, promoting rare finds and limited-edition collections to enthusiasts and collectors.
- **Vintage Toy Market:** The release of these special-edition stamps provides a marketing opportunity for the vintage toy market, attracting both seasoned collectors and new customers looking to rediscover iconic toys.
- **Nostalgia-driven Products:** Businesses can capitalize on the demand for nostalgic merchandise by creating and marketing retro-inspired toys, games, and other nostalgic-themed products that resonate with consumers.

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