# Augmented Reality Postage Royal Mail Intelligent Stamp Hits UK With Video By Josh Milenthal | Published 2010-09-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/royal-mail-intelligent-stamp References: [psfk](http://www.psfk.com/2010/09/royal-mail-of-uk-launches-the-worlds-first-intelligent-stamp.html) & [bbc](http://www.bbc.co.uk/news/uk-11172864) [Royal Mail](https://www.trendhunter.com/trends/royal-mail-solar-postboxes) of UK is entering the online world via [augmented reality](https://www.trendhunter.com/trends/ar-message-concept). The Royal Mail intelligent stamp is the first of its kind, allowing consumers to view the stamp via their smartphones to see a short clip depicting a man reading Auden's "The Night Mail." Uplifting the [stamp industry](https://www.trendhunter.com/trends/stamp-releases-for-2025) into modern status, the Royal Mail intelligent stamp will hopefully resurrect the diminishing postal industry with the use of this technology. It will hopefully allow all consumers -- beyond collectors -- to become willingly immersed in stamps and what they can now bring to the table. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Stamps:** Integrating augmented reality technology into traditional stamps opens up possibilities for interactive and immersive experiences. - **Digital Collectibles:** The combination of physical stamps with digital content creates new opportunities for collectors and enthusiasts to engage with their collections. - **AR Marketing Applications:** Augmented reality stamps pave the way for innovative marketing campaigns that utilize interactive digital content. ### Sectors Adopting This - **Postal Services:** The integration of augmented reality in postage stamps can revitalize the postal industry by providing a unique and engaging customer experience. - **Stamp Collecting:** The introduction of augmented reality stamps expands the potential of stamp collecting as a hobby, attracting new collectors and reinvigorating the market. - **Marketing and Advertising:** The application of augmented reality in stamps enables marketers to create immersive and interactive campaigns, capturing the attention of their target audience. ## Related on Trend Hunter - [Solar Parcel Postboxes](https://www.trendhunter.com/trends/royal-mail-solar-postboxes.md) - [Blockchain Postage Stamps](https://www.trendhunter.com/trends/crypto-stamps.md) - [On-Demand Postage Stamps](https://www.trendhunter.com/trends/myistamp.md) - [Augmented Reality Stickers](https://www.trendhunter.com/trends/moli-fernyx.md) - [AR Coronation Crowns](https://www.trendhunter.com/trends/british-crown-jewels.md) - [Christmas Carols-Inspired Mail Stamps](https://www.trendhunter.com/trends/festive-stamp.md) - [Mail-Focused Convenience Stores](https://www.trendhunter.com/trends/royal-mail-shop.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md)