# Fashionable Postage Branding Royal Mail 'Great British Fashion' Stamp Line is Classically English By Jennifer Gosnell | Published 2012-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/royal-mail-great-british-fashion References: [fashionologie](http://www.fashionologie.com/Great-British-Fashion-Stamps-23114582?more=true) & [mirror](http://www.mirror.co.uk/news/uk-news/best-of-british-fashion-stamps-top-833077) To celebrate the influence of major designers on British fashion, the [Royal Mail](https://www.trendhunter.com/trends/festive-stamp) 'Great British Fashion' stamp collection has been released. Giving a nod to designers Alexander McQueen, Jean Muir, Ossie Clark, Granny Takes a Trip, Hardy Armies, Normal Hartell, Paul Smith, Tommy Nutter, [Vivienne Westwood](https://www.trendhunter.com/trends/vivienne-westwood-and-palace) and Zandra Rhodes, the beautiful artistic stamps offer a lovely beautification of the Postage system. As major fashion designers, either in the present or in the past, these designers are among those that Britain considers to have had the most influence on the history and overall aesthetic of the modern day fashion industry. The beautiful Royal Mail 'Great British Fashion' stamp collection is a gorgeous homage to one of the most fashionable areas in the world. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fashionable Postage:** The combination of fashion and postage presents an opportunity for further fashionable branding and marketing initiatives. - **Great British Fashion:** British fashion could be further promoted through collaboration between designers and other industries. - **Stamp Collection:** Stamp collecting could become more popular among fashion enthusiasts due to the popularity of the 'Great British Fashion' collection. ### Sectors Adopting This - **Fashion Industry:** Fashion brands may benefit from collaborating with other industries, such as postage, to increase visibility and awareness. - **Postal Industry:** The postal industry can increase engagement from customers through the use of artistic and creative stamps. - **Collectibles Industry:** The popularity of stamp collecting may increase among fashion enthusiasts, providing opportunities for the collectibles industry to offer fashion-related products. ## Related on Trend Hunter - [Christmas Carols-Inspired Mail Stamps](https://www.trendhunter.com/trends/festive-stamp.md) - [Heritage Postal Fashion Capsules](https://www.trendhunter.com/trends/ralph-lauren-and-usps.md) - [Nostalgic Art-Inspired Postal Stamps](https://www.trendhunter.com/trends/usps-stamp.md) - [Royal Garden-Inspired Apparel](https://www.trendhunter.com/trends/burberry-3.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Holiday Gown Collections](https://www.trendhunter.com/trends/nana-jacqueline.md) - [Skateboard-Inspired Stamp Collections](https://www.trendhunter.com/trends/skateboard-inspired-stamp-collection.md) - [Pop Art Stamp Collections](https://www.trendhunter.com/trends/roy-lichtenstein-stamps.md) - [Mail-Focused Convenience Stores](https://www.trendhunter.com/trends/royal-mail-shop.md)