# Bubblegum-Scented Jelly-Like Loafers Melissa's Royal Loafers Undergo a Makeover by UNDERCOVER By Amy Duong | Published 2024-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/royal-loafer References: [highsnobiety](https://www.highsnobiety.com/p/melissa-undercover-collab-2024/) & [instagram](https://www.instagram.com/undercover_lab/?utm_source=ig_embed&ig_rid=af837381-c9f1-49f5-b8ec-7cb6d25de461)  Jun Takashi's [UNDERCOVER imprint](https://www.trendhunter.com/trends/champion-x-undercover) works together with [Melissa](https://www.trendhunter.com/trends/melissa-frizzante) once again following up on their link-up from 2023 with elevated iterations of the Royal Loafers. The silhouette by Melissa gets a new visual design that boasts a jelly-like aesthetic throughout the upper. It also rests on top of the [dramatic platformed base foundation](https://www.trendhunter.com/trends/24-loafer), adding more inches to the lug soles. The uppers are slightly translucent and it is made using Melissa's eco-friendly jelly material. The stacked silhouette is available in four colorway options. This includes the bolder tone of pink or a more muted smokey shade of black. UNDERCOVER also shines a spotlight on the Melissa Patty mule in the same design aesthetic. Additionally, it boasts a bubblegum scent to add to the candy style. Image Credit: Melissa ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 71% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Elevated Jelly Aesthetics:** Innovative designs incorporating jelly-like materials for footwear with translucent uppers and platformed soles. - **Eco-friendly Material Innovation:** Utilizing eco-friendly jelly material in footwear production to promote sustainability and stylish design. - **Scented Fashion Accessories:** Introducing bubblegum-scented features in fashion products for a unique sensory experience and added style. ### Where This Applies - **Footwear Manufacturing:** Opportunities for footwear companies to explore jelly-like materials and eco-friendly options in their product lines. - **Fashion Design:** Incorporating scented elements into fashion accessories to create innovative and engaging consumer experiences. - **Sustainability:** Promoting eco-friendly practices in material innovation within industries to drive environmental consciousness and consumer appeal. ## Related on Trend Hunter - [Jelly Sandal Pop-Ups](https://www.trendhunter.com/trends/melissa-frizzante.md) - [Chunky Multi-Color Clogs](https://www.trendhunter.com/trends/bubble-crush-clog.md) - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Pink Fuzzy Slip-On Loafers](https://www.trendhunter.com/trends/calm-mule-1.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Metallic Pink Hybrid Loafers](https://www.trendhunter.com/trends/metallic-pink.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Puffer-Like Collaborative Loafers](https://www.trendhunter.com/trends/insulated-loafers.md) - [Sporty Chunky Breathable Footwear](https://www.trendhunter.com/trends/bubble-crush.md)