# Floral-Flavored Cafe Drinks Starbucks Japan Royal Earl Grey Bouquet Comes in Hot and Cold Options By Michael Hemsworth | Published 2024-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/royal-earl-grey-bouquet References: [soranews24](https://soranews24.com/2024/12/19/starbucks-japan-releases-a-new-frappuccino-that-looks-and-tastes-like-a-floral-bouquet/) & [starbucks.co.jp](https://www.starbucks.co.jp/index.html)  The [Starbucks](https://www.trendhunter.com/trends/earl-grey-flower-tea-latte) [Japan](https://www.trendhunter.com/trends/hanami-drinks) Royal [Earl](https://www.trendhunter.com/trends/earl-grey-white-chocolate) Grey Bouquet is a new menu item from the brand's regional headquarters in Japan that will provide consumers with a florally flavored option to try out this winter. The flavor profile comes in the Royal Early Grey Bouquet & Tea Latte as well as a Frappuccino to offer patrons a dink that matches their preference for hot or cold refreshments. The drinks are crafted with an original blend of Earl Grey tea along with bergamot, oolong tea and jasmine tea along with a pink lavender-flavored mousse. The Starbucks Japan Royal Earl Grey Bouquet drinks are headed to participating locations starting December 26, but will only be on offer through January 14, 2025. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 62% | Activity: 71% | Freshness: 32% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Floral-flavored Beverages:** The introduction of floral-infused drinks, such as Earl Grey Bouquet, highlights a growing consumer interest in botanical ingredients. - **Seasonal Beverage Experiences:** Limited-time offerings like these showcase the increasing popularity of seasonal menu items designed to drive consumer excitement and foot traffic. - **Multisensory Beverage Profiles:** Crafting drinks with complex flavors and textures, including floral mousses, taps into the demand for beverages that offer a multisensory experience. ### Sectors Adopting This - **Cafe Chains:** Floral-flavored drinks offer cafe chains a way to differentiate their menu and attract trend-seeking consumers. - **Flavoring and Ingredients:** The demand for unique beverage profiles creates opportunities for ingredient suppliers to innovate with new floral and botanical blends. - **Food and Beverage Marketing:** The trend of limited-time, seasonal products signals a shift towards dynamic marketing strategies that capitalize on exclusivity and novelty. ## Related on Trend Hunter - [Seasonal English-Inspired Beverages](https://www.trendhunter.com/trends/earl-grey-bouquet.md) - [Chilled Tea Latte Drinks](https://www.trendhunter.com/trends/earl-grey-flower-tea-latte.md) - [Tropical Ready-to-Sip Lattes](https://www.trendhunter.com/trends/joyful-mango-earl-grey-tea-latte.md) - [Sensorial Tea Lattes](https://www.trendhunter.com/trends/pique-moco-bouquet-tea-latte.md) - [Peachy Dessert Coffees](https://www.trendhunter.com/trends/peach-panna-cotta-and-earl-grey-tea-frappuccino.md) - [Florally Peachy Cafe Drinks](https://www.trendhunter.com/trends/sakura-frappuccino.md) - [Vibrantly Hued Holiday Drinks](https://www.trendhunter.com/trends/starbucks-japan-joyful-medley.md) - [Springtime-Themed Cafe Drinks](https://www.trendhunter.com/trends/berry-berry-sakura-milk.md) - [Refined Cherry Blossom Beverages](https://www.trendhunter.com/trends/hanami-drinks.md)