# Posh Pup Commercials The Royal Dutch Guide Dog Foundation Asks for Support in Style By Chalaine Mantha | Published 2011-02-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/royal-dutch-guide-dog-foundation References: [adsoftheworld](http://adsoftheworld.com/media/tv/royal_dutch_guide_dog_foundation_harness) & [selmore.nl](http://www.selmore.nl/) The [Royal Dutch Guide Dog Foundation](https://www.trendhunter.com/trends/royal-canin-cafe-frenchie) commercial features plenty of [posh pooches](https://www.trendhunter.com/trends/world-dog-day), but the real message is about helping out those who are in need of a guide dog harness. If people are willing to spend hundreds of dollars on [doggy accessories](https://www.trendhunter.com/trends/goyard-pet-luxe), the Royal Dutch Guide Dog Foundation hopes that they can spare a few bucks to support a cause. The ad was created by the advertising agency Selmore. See this wicked ad for yourselves in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 11% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Pet Accessories:** Disruptive innovation opportunities include creating high-end, designer pet accessories that appeal to affluent pet owners. - **Charitable Marketing:** Disruptive innovation opportunities include exploring new ways to promote and gain support for charitable causes through clever and impactful marketing campaigns. - **Social Impact Advertising:** Disruptive innovation opportunities include using advertising platforms to raise awareness and funds for important social issues. ### Sectors Adopting This - **Pet Accessories:** Disruptive innovation opportunities include creating innovative and stylish pet accessories that cater to the growing demand for luxury pet products. - **Advertising:** Disruptive innovation opportunities include developing creative and engaging advertisements that resonate with consumers and prompt them to take action. - **Nonprofit Organizations:** Disruptive innovation opportunities include utilizing innovative marketing strategies to raise awareness and support for nonprofit organizations. ## Related on Trend Hunter - [Limited-Edition Pet Collections](https://www.trendhunter.com/trends/working-dogs.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md)