# Rainbow Alcohol Branding Royal Cargo and '358' Launched a Line of Multi-Colored Labels By Ady Floyd | Published 2015-06-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/royal-cargo References: [thedieline](http://www.thedieline.com/blog/2015/6/29/royal-cargo) & [358.fi](http://358.fi/) Design Studio 358 created this eye-catching packaging for '[Royal Cargo](https://www.trendhunter.com/trends/86-tattoo-limited-edition)' using inspiration from “surf culture, voodoo, modern nomads, Jamaican street music and sailing around the Hamptons.” Royal Cargo is a new beer mixer from Finland that combines great beer with [fresh apple cider](https://www.trendhunter.com/trends/heineken-ireland). To create a label that conveyed the new product's unique taste, 358 used [bright boxes to package the mixer](https://www.trendhunter.com/trends/cooper-street-snacks). Whether the product is in a bottle or a can, it is placed into a box that uses a different color for each side panel. The use of fuchsia pink, yellow, aqua blue, purple and a marigold orange presents an explosive color display. The packaging transitions into the promotional campaigns by placing the simple light-colored cans and bottles against fiercely bold backgrounds to grab the attention of passersby. The print ads feature large horizontal stripes of each color displayed on the boxes. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Packaging:** Bright, eye-catching packaging using a range of colors appeals to consumers who strive for unique products. - **Cross-industry Branding:** Partnering with an unexpected industry, like designers and artists, can generate fresh ideas for product collaboration. - **Storytelling Packaging:** Packaging with a unique story behind it can create intrigue and help distinguish a product from others in the market. ### Sectors Adopting This - **Alcoholic Beverages:** Unique and eye-catching packaging can attract consumers and enhance the overall drinking experience. - **Design and Advertising:** Partnering with artists and designers can lead to innovative and attention-grabbing packaging and advertising campaigns. - **Food and Beverage Distribution:** Creating a unique brand and packaging can generate buzz and make a product stand out in a crowded market. ## Related on Trend Hunter - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Pride-Celebrating Wine Packaging](https://www.trendhunter.com/trends/cool-cat-1.md) - [Italian Lager Packaging Updates](https://www.trendhunter.com/trends/peroni-nastro-azzuro.md)