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# Great White North-Inspired Barbies
The Royal Canadian Mounted Police Barbie Sends a Strong Message

By Meghan Young | Published 2013-10-01 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/royal-canadian-mounted-police-barbie
References: [neatorama](http://www.neatorama.com/2013/09/30/Royal-Canadian-Mounted-Police-Barbie/)

The latest [career-inspired Barbie doll](https://www.trendhunter.com/trends/venus-williams-barbie) is the [Royal Canadian Mounted Police Barbie](https://www.trendhunter.com/trends/history-of-making-change). Inspired by one of the most recognizable police forces in the world, it sends yet another strong message to little girls. This message revolves around the idea that they can pursue a dream often geared more towards men. For those who find the position a bit funny, Neatorama does make a good point, "Well, she will always bring in wanted men."

Bianca McGregor, head of marketing for the RCMP Heritage Centre in Regina, says, “With Barbie you’ve got a brand that for some people it’s not a toy, it’s an investment. And then you’ve got one of the strongest brands this country has to offer.” So the Royal Canadian Mounted Police Barbie may not seem so strange after all.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 13% | Activity: 3% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Career-inspired Barbie Dolls:** Opportunity to create more career-inspired Barbie dolls that challenge gender stereotypes and encourage girls to pursue traditionally male-dominated professions.
- **Representation in Toys:** Opportunity to increase representation and diversity in the toy industry by creating dolls that reflect different cultures, professions, and identities.
- **Branding Partnerships:** Opportunity for brands to collaborate with popular toy companies to create themed dolls that promote their products or services.

### Who This Affects Most

- **Toy Manufacturing:** Disruptive innovation opportunity for toy manufacturers to design and produce dolls that break traditional gender norms and empower girls to explore various career paths.
- **Social Activism:** Opportunity for social activism organizations to collaborate with toy companies and design dolls that promote inclusivity, diversity, and gender equality.
- **Corporate Partnerships:** Opportunity for companies to form strategic partnerships with toy manufacturers to co-create branded dolls that align with their brand values and messaging.

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