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# Exclusive Luxury Whiskies
The Royal Brackla is the Most Exclusive Liquor by Bacardi

By Eric Westcott | Published 2014-04-06 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/royal-brackla
References: [luxurylaunches](http://luxurylaunches.com/gastronomy/bacardi-royal-brackla-35-year-old-single-malt-whisky.php) & [thespiritsbusiness](http://www.thespiritsbusiness.com/2014/04/bacardi-releases-15k-royal-brackla-in-duty-free/)

With expensive liquors being a favorite among liquor connoisseurs, the 'Royal Brackla' whisky from [Bacardi](https://www.trendhunter.com/trends/blended-whiskeys) is an item worth having. This single malt [Scotch](https://www.trendhunter.com/trends/the-glenlivet-rum-and-bourbon-fusion-cask) whisky holds a steep price tag of $15,000 per bottle. This makes it one of the most exclusive bottles of whisky around.

With only 100 bottles being made, this Scotch whisky will be gone quickly, but with a 35 year aging process, the contents of each bottle will sit for years and only opened on special occasions. This Scotch whisky commemorates the 200th anniversary of the [Royal Brackla Distillery](https://www.trendhunter.com/trends/berry-bros). The lucky few who get their hands on one of these bottles will get a specialty box that comes with a custom bottle stopper. You will feel like royalty as the bottle is built with a crown as the base of the bottle.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 58% | Activity: 88% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Key Themes Behind This Trend

- **High-end Liquors:** There is a market for high-end, exclusive liquors for the connoisseur who values rarity and quality.
- **Special Edition Liquors:** Creating limited edition or special edition liquors can cater to the demand of collectors and those looking for unique gifts or experiences.
- **Premium Packaging:** Luxury packaging, such as specialty boxes or custom bottle designs, add value to high-end liquors and provide a unique selling point.

### Where This Applies

- **Alcohol and Spirits:** The alcohol and spirits industry can capitalize on the trend of exclusive, high-end liquors and create specialized products for the connoisseur market.
- **Collectibles:** The collectibles industry can benefit from the creation of limited or special edition liquors that cater to those interested in rarity, luxury, and premium packaging.
- **Packaging and Design:** Providing luxury packaging and custom designs for premium liquors can be a lucrative opportunity for the packaging and design industry.

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