# Fairytale-Inspired Lipsticks M·A·C Partnered with Disney to Release 'Royal Ball' By Lima Kalim | Published 2024-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/royal-ball References: [maccosmetics](https://www.maccosmetics.com/product/18579)  [M·A·C](https://www.trendhunter.com/trends/princess-incognito) partnered with [Disney](https://www.trendhunter.com/trends/ultra-glossy-lip) to release 'Royal Ball.' M·A·C is re-introducing a beloved sheer and shiny pink shade from the 2015 M·A·C x Disney Cinderella collection, now available for a limited time. The ultra-lightweight, smooth texture glides across the lips. This Lustreglass Lipstick comes in a specially designed pearlized light lavender-blue packaging, much like a Cinderella dress. This lip product provides immediate and long-term moisture, instantly conditioning the lips and making them look fuller and healthier. It helps lips feel softer, smoother, and more supple. The product offers long-wearing color for up to 8 hours and shines for up to 6 hours. The formula is lightweight, provides buildable coverage, and remains comfortable and weightless on the lips. Image Credit: Mac Cosmetics ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 98% | Activity: 98% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-driven Cosmetics:** Re-releasing beloved makeup shades from previous collections taps into consumer nostalgia, driving renewed interest and sales. - **Character Collaboration Products:** Partnering with well-known entertainment brands to create themed products enhances brand appeal and broadens the customer base. - **Luxuriously-packaged Beauty Items:** Offering beauty products in visually appealing, themed packaging attracts consumers who value both aesthetics and functionality. ### Where This Applies - **Cosmetics:** The cosmetics industry can see a boost in sales through the introduction of limited-edition, collaboration-driven products. - **Entertainment:** Collaborations between entertainment companies and beauty brands create cross-industry marketing opportunities that generate excitement and demand. - **Luxury Goods:** The luxury goods sector benefits from high-demand, premium packaging that adds perceived value to the product offerings. ## Related on Trend Hunter - [Disney-Inspired Lipsticks](https://www.trendhunter.com/trends/princess-incognito.md) - [Princess-Themed Lip Glosses](https://www.trendhunter.com/trends/ultra-glossy-lip.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [High-Pigment Lip Oils](https://www.trendhunter.com/trends/mac-lipglass-cushion.md) - [Lip Oil Sticks](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Multi-Use Clear Lipsticks](https://www.trendhunter.com/trends/macximal-sleek-satin-lipstick-in-the-clear.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Ultimate Long-Lasting Lipsticks](https://www.trendhunter.com/trends/mac-locked-kiss-lipsticks.md)