# Captivating Cascading Diamonds The Royal Asscher Diamond Company Unveils the Stars of Africa By Susan Keefe | Published 2011-10-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/royal-asscher-diamond-company References: [bornrich](http://www.bornrich.com/entry/royal-asschers-stars-africa-floating-diamonds-collection-unveils-harrods/) & [royalasscher](http://www.royalasscher.com/en/subcategory/3/12/shining-stars.html) The legendary [Royal Asscher Diamond Company](https://www.trendhunter.com/trends/audemars-piguet-x-kaws) has recently announced that they will be selling their [celebrated Stars of Africa jewelry line](https://www.trendhunter.com/trends/messika) at the prestigious London jewelry store Harrods. The breathtaking collection was originally created back in 2009 in honor of the [Royal Dutch](https://www.trendhunter.com/trends/eva-air-1) family who underwent an extension of the Royal title earlier this year. The collection includes rings, earrings, bracelets, cufflinks and pendants. Each piece features an immaculate handcrafted case housing several minute diamonds and precious stones cascading through a special liquid effortlessly. Borrowing the classic technology of the age-old snow globe, these gorgeous accessories capture the light in an extremely captivating manner. Not only did the Royal Asscher Diamond Company craft some of the most beautiful jewelry the world has ever seen, they have also created bling with a conscious. A portion of the money made from the sale of these items will benefit the company's Africa-focused fundraising initiative that hopes to improve the infrastructure in the troubled country. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Cascading Jewelry:** Incorporate cascading designs into jewelry to create a captivating and unique aesthetic. - **Conscious Bling:** Combine luxury jewelry with charitable initiatives to create a positive social impact. - **Liquid-filled Accessories:** Experiment with liquid-filled cases in accessories to add a mesmerizing visual element. ### Who This Affects Most - **Fine Jewelry:** Incoporate cascading designs and liquid-filled cases into fine jewelry pieces to differentiate and attract customers. - **Luxury Retail:** Introduce conscious bling to the luxury retail industry by partnering with charitable initiatives. - **Fundraising:** Utilize unique and captivating jewelry collections as a fundraising tool for charitable initiatives. ## Related on Trend Hunter - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Ultra-Chic Bridal Jewelry Lines](https://www.trendhunter.com/trends/2025-engagement-ring.md) - [Local Diamond Collections](https://www.trendhunter.com/trends/michael-hill-canadian-diamonds.md) - [Conflict-Free Fashion House Diamonds](https://www.trendhunter.com/trends/lv-diamonds-collection.md) - [Vibrant High-End Jewelry Collections](https://www.trendhunter.com/trends/stephen-silver.md) - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md) - [Cosmos-Inspired High-Jewelry Collections](https://www.trendhunter.com/trends/cleste-collection.md) - [Stylish Synthetically Produced Diamonds](https://www.trendhunter.com/trends/synthetically-produced-diamonds.md)