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# Roy Orbison-Inspired Insect

By Alex Covert | Published 2008-01-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/roy-orbison-inspired-insect
References: [livescience](http://www.livescience.com/animals/080128-whirligig-beetle.html)

This recently discovered species of beetle was named after the legendary rocker - Roy Orbison - and his wife. Entomologist, Quentin Wheeler, announced this news at a Roy Orbison Tribute Concert on Jan. 25. Why the singer of "Pretty Woman?" Supposedly, the little guy looks as if it's wearing a tuxedo. The scientific name is Orectochilus orbisonorum and has to (arguably) be one of the coolest honors to receive.

**Implications** - This can be added to the already staggering list of awards and accomplishments bestowed on Orbison. Considered one of the most early adopters and influencers of rock n' roll music, Orbison's unique voice and intricate song structure influenced an entire generation of music fans, The Orectochilus Orbisonorum has a lot to live up to.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 7% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Insect Naming Trends:** Naming insects after celebrities or pop culture references continues to be a trend in the scientific community.
- **Honoring Legacy Through Science:** Honoring influential figures by naming new species after them is a trend that highlights the intersection of science and culture.
- **Celebrity Animal Connection:** The connection between celebrities and animals, as demonstrated by the naming of the Roy Orbison-Inspired Insect, continues to capture public attention.

### Where This Applies

- **Entomology:** Continued discoveries and naming of new insect species provides opportunities for advancements in entomology research.
- **Marketing and Branding:** Naming new species after celebrities or popular figures provides opportunities for innovative marketing campaigns and brand partnerships.
- **Event Planning and Promotion:** Naming new species after influential figures can be used as a unique promotion tool for events and can attract media attention.

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