# Sunny Surfin' Lookbooks The Video for the Roxy Summer 2011 Collection Shows Why the Season Rocks By Matt Ho | Published 2011-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/roxy-summer-2011-collection References: [overhours](http://www.overhours.com/?p=7534) & [youtube](http://www.youtube.com/user/roxy) Apologies to those who are still impatiently waiting for winter to end, but the Roxy Summer 2011 collection ad really is hard to turn away from. Snow remains in some places, so hopefully the Roxy Summer 2011 collection will at least help you realize that the wait for warm weather is worth it. In this video, the company shows off the latest [sandals, bikinis and swimsuits](https://www.trendhunter.com/trends/triangls-mirage-drop); you'll want to grab these styles just as soon as the sun decides to show up and destroy Old Man Winter. I'll admit that the Roxy Summer 2011 collection video is an absolute tease, but know that in just a few months you'll be having [fun in the sun](https://www.trendhunter.com/trends/golden-hour-getaway-collection) too. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Summer Fashion Collections:** Opportunity for brands to showcase their latest summer styles and build anticipation for warm weather. - **Video Lookbook Campaigns:** Disruptive opportunity for brands to create engaging visual content that highlights their products. - **Seasonal Product Marketing:** Chance for brands to strategically release new collections in sync with the changing seasons. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity for brands to leverage video campaigns to promote and sell summer fashion collections. - **Swimwear Industry:** Opportunity for swimwear brands to showcase their latest designs and create excitement for the upcoming summer season. - **Marketing and Advertising:** Disruptive opportunity for marketers to capitalize on seasonal product releases by creating compelling video campaigns. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Celebrity-Backed Vacation Collections](https://www.trendhunter.com/trends/joe-fresh-2.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Delicate Holiday Loungewear Collections](https://www.trendhunter.com/trends/holiday-in-the-sun.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md)