# Retro Surfer Photoshoots The Roxy SS 2011 Lookbook Looks like a Vintage Catalog By Chalaine Mantha | Published 2011-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/roxy-ss-2011-lookbook References: [torontostyles](http://torontostyles.com/2011/01/roxy-ss-2011-lookbook/) & [roxy](http://www.roxy.com/home/index.jsp) The Roxy SS 2011 lookbook has a rockin' [vintage vibe](https://www.trendhunter.com/trends/reformations-second-swim-drop), featuring smiling faces that will make you want to have a hang-out date with the girls. Laid-back and mixed with fun and flirty features, this collection is easy breezy. The photos have a grainy look to them, like they've been pulled out of an old treasure chest. Within the Roxy SS 2011 lookbook, you will find fashions such as [floral-print dresses](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), shorts with suspenders and [hot summer bikinis](https://www.trendhunter.com/trends/triangls-mirage-drop). Bright colors are used as well as black and white basics within this series. I am loving the carefree look of a sweater with shorts. The lookbook models look so happy with their bright grins and contagious smiles. The Roxy SS 2011 lookbook unleashes feel-good vibes, so flip through the pages if you need a happiness boost! ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage Fashion:** Brands can incorporate vintage elements into their collections to appeal to consumers who appreciate nostalgic fashion. - **Nostalgic Marketing:** Companies can use nostalgic imagery in their marketing campaigns to evoke positive emotions and connect with consumers on an emotional level. - **Grainy Photography:** Photographers can experiment with grainy photography to capture vintage moments and create an artistic, retro aesthetic. ### Who This Affects Most - **Fashion:** Brands in the fashion industry can use vintage-inspired designs and themes to create unique collections and appeal to consumers who value nostalgia and retro fashion. - **Photography:** Photographers can experiment with different techniques, such as grainy photography, to create unique and eye-catching photoshoots for brands and clients. - **Marketing:** Companies in various industries can use nostalgic marketing to evoke positive emotions and connect with consumers on an emotional level, ultimately leading to more engagement and brand loyalty. ## Related on Trend Hunter - [Celebrity-Backed Vacation Collections](https://www.trendhunter.com/trends/joe-fresh-2.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md)