# Art-Rock Band-Inspired Apparel Noah Pays Homage to British Art Band Roxy Music with New Collection By Niko Pajkovic | Published 2021-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/roxy-music References: [hypebeast](https://hypebeast.com/2021/9/noah-x-roxy-music-capsule-collection-info) & [noahny](http://noahny.com) New York-based fashion label Noah has unveiled a new [vintage-inspired collection](https://www.trendhunter.com/trends/martine-rose-and-napapijr) that pays tribute to the 1970s English rock band Roxy Music. The capsule draws from the band's glamourous art-rock aesthetic, presenting a variety of distinctly retro, British looks. Items in the collection include t-shirts, sweatshirts, a button-down shirt, a bomber jacket, and various accessories. T-shirts are adorned with [band graphics and slogans](https://www.trendhunter.com/trends/sonic-youth-band-tee) such as "Love Is The Drug." Similarly, black, grey, and white crewneck sweatshirts don eye-catching graphics. A standout piece, however, is the [tiger-print bomber jacket](https://www.trendhunter.com/trends/lidl-by-lidl), which has "Roxy Music" printed on the interior lining in a disco-like metallic font. As for accessories, the collection presents a white "Love Is The Drug" ashtray and a black and white polka dot scarf. The 'Noah x Roxy Music' capsule will be available to purchase from September 30 on Noah's website. Image Credit: Noah ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 93% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Art-rock Fashion:** Disruptive innovation opportunity: Create a new fashion line inspired by art-rock bands to cater to niche markets. - **Vintage-inspired Apparel:** Disruptive innovation opportunity: Design retro clothing collections inspired by iconic bands or celebrities to tap into nostalgia-seeking consumer markets. - **Music-inspired Accessories:** Disruptive innovation opportunity: Create fashion accessories inspired by music bands and songs, to appeal to music lovers and fashion enthusiasts alike. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Fashion retailers can tap into music-inspired fashion trends to create their own collections or collaborate with bands to bring unique merchandise to their customers. - **Music Merchandise:** Disruptive innovation opportunity: Bands and music artists can expand their brand by partnering with fashion labels to create collections that cater to their fan base and enhance their image. - **Pop Culture Marketing:** Disruptive innovation opportunity: Companies can leverage pop culture trends in their marketing strategies to appeal to niche consumer groups and create brand awareness among target audiences. ## Related on Trend Hunter - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Iconic Rock Band-Inspired Menswear](https://www.trendhunter.com/trends/the-beatles-collection.md) - [Summer-Ready Refined Apparel](https://www.trendhunter.com/trends/noah-3.md) - [Collaborative Winterized Apparel Series](https://www.trendhunter.com/trends/noah-and-barbour.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Music-Honoring Shirt Collections](https://www.trendhunter.com/trends/eton-1.md) - [Metal Band-Inspired Merchandise](https://www.trendhunter.com/trends/sleep-token.md)