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# Elegant Artistic Apparel
The Roxanna Zamani Incongruous Couture Collection is Very Structured

By Barbara Lane | Published 2011-06-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/roxanna-zamani1
References: [pleatfarm](http://www.pleatfarm.com/2010/01/31/roxanna-zamani-incongruous/) & [dimplemaggot.blogspot](http://dimplemaggot.blogspot.com/2011/03/incongruous-by-roxanna-zamani.html)

New Zealand’s hottest emerging designer Roxanna Zamani is making fashion waves with her Incongruous Collection, receiving FTV’s Designer Award, Mittelmoda’s [Wedding Italian Style Award](https://www.trendhunter.com/trends/heli-kalkstein), and iD Dunedin Fashion Week’s Emerging Designer Award.

Roxanna Zamani’s Incongruous collection is a collaboration of 100% silk and leather, which is the inspiration for the name of the collection. Roxanna Zamani’s work places a thin line between fashion and art, making each one of her pieces a [wearable sculpture](https://www.trendhunter.com/trends/transhabit-collection). Roxanna Zamani is set to release her new collection Antithesis in the Fall of 2011. Roxanna’s Antithesis collection is ironically the opposite her Incongruous collection, offering [softer fabrics](https://www.trendhunter.com/trends/kzk-studio).

Image sources:
[Dimple Maggot](http://dimplemaggot.blogspot.com/2011/03/incongruous-by-roxanna-zamani.html) | [FTV](http://www.youtube.com/user/ftvoceania)

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 65% | Activity: 60% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Artistic Fashion:** Disruptive innovation opportunities lie in exploring the intersection of fashion and art, creating wearable sculptures that push the boundaries of traditional apparel.
- **Luxury Collaboration:** Opportunities exist for partnerships between fashion designers and other luxury industries, such as silk and leather, to create unique and high-end collections.
- **Contrasting Collections:** The concept of creating collections with contrasting themes and fabrics presents a disruptive opportunity to cater to different fashion tastes and preferences.

### Where This Applies

- **Fashion Design:** Fashion designers can seize the opportunity to experiment with artistic elements and unique collaborations to create unconventional apparel collections.
- **Luxury Goods:** The luxury industry, particularly brands specializing in silk and leather, can explore partnerships with fashion designers to co-create exclusive collections.
- **Fashion Week Events:** Fashion week organizers can embrace the trend of showcasing contrasting collections that challenge traditional fashion norms and expand the boundaries of wearable art.

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