# Soapstone Beverage Coolers ROX Chilling Stones Keep Drinks Cool for the Length of the Beverage By Michael Hemsworth | Published 2013-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rox-chilling-stones References: [blessthisstuff](http://www.blessthisstuff.com/stuff/culture/drinks/rox-the-eternal-ice-cube/) & [bevrox](http://www.bevrox.com) Putting ice into a choice drink can quickly water it down rendering it rather far from it's original taste signature, so opting for [ROX](https://www.trendhunter.com/trends/rox-by-smyle) Chilling Stones instead of [traditional ice](https://www.trendhunter.com/trends/roxii-supercube) can help to cut this aspect completely out of the picture. ROX Chilling Stones are made from natural soapstone, which is known for it's ability to maintain a hot or cold temperature. Larger than similar [soapstone drinking accessories](https://www.trendhunter.com/trends/rex-rock) to help hold onto cold longer, ROX Chilling Stones won't require too many to cool down a drink or require that another be added half way through. The naturally durable design of ROX Chilling Stones means they can be used over and over without worries that they'll retain any of the odour or taste from a previous drink; simply rinse, dry and toss back in the freezer. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alternative Beverage Cooling:** The use of soapstone chilling stones as an alternative to traditional ice is a disruptive innovation opportunity for the beverage cooling industry. - **Durable Drinking Accessories:** The development of naturally durable soapstone drinking accessories, like ROX Chilling Stones, presents a disruptive innovation opportunity in the drinkware industry. - **Odor-free Chilling Solutions:** Creating odor-free chilling solutions, such as soapstone chilling stones, offers a disruptive innovation opportunity for the kitchenware industry. ### Who This Affects Most - **Beverage Cooling:** The beverage cooling industry can explore the adoption and integration of soapstone chilling stones to provide an alternative to traditional ice. - **Drinkware:** The drinkware industry can innovate by incorporating durable soapstone drinking accessories, such as ROX Chilling Stones, into their product offerings. - **Kitchenware:** The kitchenware industry can develop odor-free chilling solutions like soapstone chilling stones to meet consumer demands for enhanced drink experiences. ## Related on Trend Hunter - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Stylish Ice Molds](https://www.trendhunter.com/trends/cocktail-ice-sets.md) - [Wraparound Sand Heating Pads](https://www.trendhunter.com/trends/ergostone.md) - [Cuttting-Edge Sphere Ice Makers](https://www.trendhunter.com/trends/sphere-ice-makers.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Pre-Infused Ice Cubes](https://www.trendhunter.com/trends/infused-ice-cube.md) - [Silicone Shell Heating Systems](https://www.trendhunter.com/trends/ergostone-pebble.md)