# Diverse Honey Collections Rowse Honey Features a Range of Dynamic Flavors By Mishal Omar | Published 2017-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rowse-honey References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/11/rowse-taste-discoveries-range.html) Rowse Honey is based in London, England, and it enlisted the creative agency BrandOpus to design the branding for its honey in a way that reflects its [varying flavors](https://www.trendhunter.com/trends/monofloral-honey). There are several honeys in this collection, including an Orange Blossom with zesty and floral notes, a Greek with robust and herbal notes, an Acacia with delicate and fruity notes, an Australian with rich and fruity notes, a [Wildflower with fragrant and complex notes](https://www.trendhunter.com/trends/beemax), and a Clover with creamy and velvety notes. Most of the products come in plastic squeeze bottles, and feature labels with [botanical imagery](https://www.trendhunter.com/trends/organic-hive-honey) that reflects the honeys' flavors. Each product in the Rowse Honey collection has a "strength" label, indicating how light or rich in flavor the honey is for those who prefer one or the other. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Diverse Honey Collections:** As consumers become more adventurous with flavor profiles, there is an opportunity for honey companies to expand their offerings with unique flavor combinations and regional varieties. - **Creative Honey Branding:** Innovative branding and packaging can make a brand stand out in a crowded market and appeal to a younger, design-conscious demographic. - **Honey Strength Indicators:** Providing clear strength indicators on honey packaging can help consumers make informed purchasing decisions and find honey that suits their specific taste preferences. ### Industries Being Reshaped - **Food and Beverage:** In addition to honey, companies in this industry can create diverse flavor profiles for other products and experiment with unique packaging designs to appeal to consumers. - **Natural Health and Wellness:** Honey can be marketed as a natural and healthy sweetener alternative, and companies can create specialized honeys with added health benefits such as antibacterial properties or immune-boosting qualities. - **Design and Branding:** Creative agencies and designers can specialize in honey branding and packaging, offering unique solutions for honey companies that want to stand out in the market. ## Related on Trend Hunter - [Savory Home Cooking Honeys](https://www.trendhunter.com/trends/rowse-honey-fusion.md) - [Recyclable Honey Sachets](https://www.trendhunter.com/trends/paper-snap-and-squeeze.md) - [Spreadable Flavored Honey Products](https://www.trendhunter.com/trends/hilltop-hilltoppers.md) - [Award-Winning West African Honey](https://www.trendhunter.com/trends/multifloral-honey.md) - [Seasonally Flavored Honeys](https://www.trendhunter.com/trends/cranberry-ginger-blossom-honey.md) - [Top-Shelf Seasonal Honeys](https://www.trendhunter.com/trends/orange-blossom-gold-reserve-honey.md) - [Flavored Honey Series](https://www.trendhunter.com/trends/flavored-honey1.md) - [Raw Organic Honey](https://www.trendhunter.com/trends/bagrrys-organic-wild-honey.md) - [American Honey Hot Sauces](https://www.trendhunter.com/trends/local-hive-honey-hot-sauces.md)