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# Chocolaty Honey Spreads
Rowse ChocoBee is Made with Just Two Ingredients

By Michael Hemsworth | Published 2021-02-06 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/rowse-chocobee
References: [foodbev](https://www.foodbev.com/news/rowse-honey-enters-chocolate-spreads-category/) & [rowsehoney](https://www.rowsehoney.co.uk)

The [Rowse ChocoBee](https://www.trendhunter.com/trends/rowse-honey-fusion) is a new offering from the Valeo Foods-owned brand in the UK that will provide consumers with an alternative way to enhance their favorite breakfast foods and recipes in a simple yet delicious way.

The spread is positioned as an alternative to other chocolaty spreads on the market, but contains just two ingredients in the recipe: 100% pure, natural honey along with UTZ-certified sustainable cocoa. The spread comes packaged in 100% recyclable containers.

Marketing Director at [Rowse Honey](https://www.trendhunter.com/trends/rowse-honey-1) Kirstie Jamieson spoke on the new Rowse ChocoBee spread saying, "We know consumers are looking for a chocolate spread that not only tastes great but delivers on their desire to choose sustainable products, meaning no palm oil and 100% sustainably sourced ingredients. This is what Rowse ChocoBee delivers to the chocolate spreads category containing only 100% pure natural honey and sustainably farmed cocoa, certified by UTZ, a program that’s part of the [Rainforest Alliance](https://www.trendhunter.com/trends/moo-free-freefrom-easter-range)."

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 53% | Activity: 70% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Chocolate Spreads:** A trend that focuses on using sustainably sourced ingredients in chocolate spreads.
- **Minimalist Ingredients:** A trend that emphasizes products with fewer but higher-quality ingredients such as the 2 ingredients used in Rowse ChocoBee.
- **Recyclable Packaging:** A trend that values the use of 100% recyclable containers for products like Rowse ChocoBee.

### Where This Applies

- **Food Manufacturing:** Manufacturers can innovate by sourcing sustainably produced ingredients and incorporating minimalist ingredients to create sustainable chocolate spreads.
- **Eco-friendly Packaging:** Industry players can capitalize on the trend towards recyclable packaging by incorporating eco-friendly containers for their products.
- **Confectionery Retail:** Retailers can offer sustainable chocolate spreads like Rowse ChocoBee to appeal to consumers looking for products with sustainably farmed ingredients.

## Related on Trend Hunter

- [Savory Home Cooking Honeys](https://www.trendhunter.com/trends/rowse-honey-fusion.md)
- [Single-Origin Hazelnut Spreads](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread.md)
- [Three-Ingredient Nut Spreads](https://www.trendhunter.com/trends/cravers.md)
- [Nut-Free Chocolate Spreads](https://www.trendhunter.com/trends/choc-pot-hazelnot.md)
- [Triple-Ingredient Nut Spreads](https://www.trendhunter.com/trends/cashew-hazelnut-cocoa-spread.md)
- [Sweet-Spicy Honey Variants](https://www.trendhunter.com/trends/rowse-honey-1.md)
- [Vegan-Friendly Hazelnut Spreads](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot.md)
- [Better-for-You Hazelnut Spreads](https://www.trendhunter.com/trends/chocolate-hazelnut-spread.md)
- [Spreadable Flavored Honey Products](https://www.trendhunter.com/trends/hilltop-hilltoppers.md)