# Featherweight Rowing Machines The 'RowBro' is Extremely Compact and Easy to Install At Home By Rahul Kalvapalle | Published 2023-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rowing-machines References: [kickstarter](https://www.kickstarter.com/projects/rowing/rowbro-a-compact-indoor-rower-that-fits-in-every-home) & [launch.myrowbro](https://launch.myrowbro.com/)  A Swiss startup by the name of [RowBro](https://www.trendhunter.com/trends/rowbro) has launched an eponymous rowing machine that is designed to make it easier than ever for people who want to gain the benefits of rowing from the comfort of their own home, but don't necessarily have a cavernous space in which to stash a conventional machine. This highly [compact rowing machine](https://www.trendhunter.com/trends/connected-indoor-rowing) eschews the typical steel frame of rowing machines you might see in the gym, which is why it weighs in at a scarcely believable 12 kg. The machine can simply be situated in a doorway with the telescoping bar braced against the door frame. Once the guide rail and seat are attached, users can seat themselves and get their row on. This rowing machine also comes with a [companion app for better performance-tracking](https://www.trendhunter.com/trends/ergatta-rowbot), while a magnetic resistance system keeps the noise down and ensures your neighbours aren't disturbed. Image Credit: RowBro ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 84% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Compact Fitness Equipment:** Developing compact and lightweight fitness equipment can provide users with convenience and ease of use, while fulfilling their fitness needs. - **App-enabled Fitness Tracking:** Introducing mobile apps to fitness equipment can enhance users' workout experience and better track their progress over time. - **Quiet Fitness Machines:** Incorporating magnetic resistance systems to fitness equipment can reduce noise levels and allow users to exercise while being considerate of their neighbours. ### Where This Applies - **Fitness Industry:** Developing lightweight and easy-to-use fitness equipment can appeal to consumers who prefer to work out at home and may not have space for traditional gym equipment. - **Mobile App Industry:** Integrating mobile apps with fitness equipment can enhance user experience and engagement, as well as provide data analysis to improve the product and develop new features. - **Home Goods Industry:** Creating quiet and compact fitness machines would provide value to consumers looking to enhance their home gym while being considerate of their living environment. ## Related on Trend Hunter - [Accessible Compact Indoor Rowers](https://www.trendhunter.com/trends/rowbro.md) - [Cubic Indoor Rowers](https://www.trendhunter.com/trends/joysong-indoor-rower.md) - [Cubically Converted Rowing Machines](https://www.trendhunter.com/trends/rowing-machine.md) - [Smart Resistance Rowing Machines](https://www.trendhunter.com/trends/keep-rower-a1.md) - [Affordable Rowing Machines](https://www.trendhunter.com/trends/hydrow-wave.md) - [Modern Rowing Gym Machines](https://www.trendhunter.com/trends/spinrow.md) - [Design-Conscious Rowing Machines](https://www.trendhunter.com/trends/beam-rowing-machine.md) - [Connected Exercise Rowing Machines](https://www.trendhunter.com/trends/peloton-row.md) - [Premium Rowing Machines](https://www.trendhunter.com/trends/peloton-row-1.md)