# Tea Parlor-Honoring Streetwear Rowing Blazers Celebrates Nom Wah With an Apparel Series By Amy Duong | Published 2019-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rowing-blazers References: [highsnobiety](https://www.highsnobiety.com/p/rowing-blazers-nom-wah-capsule/) & [rowingblazers](https://rowingblazers.com/collections/nom-wah-tea-parlor) Nom Wah is an iconic tea parlor and bakery that first opened its doors in 1920 -- now Rowing Blazers celebrates the spot with a selection of [streetwear designs](https://www.trendhunter.com/trends/xlarge-x-takumi). Nom Wah is recognized for its almond cookies and traditional mooncakes -- since 2011, Wilson Tang took over and took it to an angle that spotlights [dim sum foods](https://www.trendhunter.com/trends/chubby-dumpling). Rowing Blazers honors Nom Wah with a [three-piece collection](https://www.trendhunter.com/trends/subway-3) that features staple silhouettes. The range highlights long sleeve shirts, a rugby shirt, and a cap. The cap is available in three colorway options, the long sleeve shirt comes in two colorways, and the rugby shirt arrives in a bright yellow hue. All of the pieces are accented with graphic prints referencing Nom Wah. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Streetwear-inspired Apparel:** Opportunity for disruptive innovation lies in creating apparel collections that draw inspiration from popular streetwear culture. - **Food-influenced Designs:** There is potential for disruptive innovation in incorporating food themes and designs into clothing collections. - **Heritage Brand Collaborations:** Collaborating with iconic heritage brands, like Rowing Blazers, presents a chance for disruptive innovation in creating unique apparel collections. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can tap into the trend of streetwear-inspired apparel and collaborate with heritage brands to create disruptive collections. - **Food and Beverage:** The food and beverage industry can explore opportunities to collaborate with fashion brands and incorporate their products and themes into apparel designs. - **Hospitality:** The hospitality industry, particularly historical establishments like tea parlors and bakeries, can partner with fashion brands to celebrate their heritage through clothing collections. ## Related on Trend Hunter - [New Year-Celebrating Retail Capsules](https://www.trendhunter.com/trends/bao-and-dover-street.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Craveable Dumpling-Centric Merchandise](https://www.trendhunter.com/trends/chubby-dumpling.md) - [Ramen Culture Streetwear](https://www.trendhunter.com/trends/xlarge-x-takumi.md) - [Chinese Heritage-Honoring Streetwear](https://www.trendhunter.com/trends/chinese-new-year-collection-1.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Mobile Tea Pop-Up Trucks](https://www.trendhunter.com/trends/sandy-liang-2.md)