# Loud Typography Ads The Rowenta Vacuum Cleaner Campaign Focuses on Its Quiet Nature By Meghan Young | Published 2012-11-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rowenta-vacuum-cleaner-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/rowenta-vacuum-cleaner-splash-bang-zzzzzzz/) & [publicisgroupe](http://www.publicisgroupe.com) A spic and span place doesn't mean it will be devoid of noise, but the [Rowenta](https://www.trendhunter.com/trends/xforce-flex-1560) Vacuum Cleaner campaign shows what won't be making a peep. With the tag line, "Everything else seems louder," it hilariously illustrates how typically quiet scenarios will sound epically loud. From a drop of water to a fallen leaf and sneakily slumbering employee, everything will eclipse the [soft whisper of this vacuum](https://www.trendhunter.com/trends/aeg-new-favorit). The Rowenta Vacuum Cleaner campaign was conceived and executed by [Publicis Conseil](https://www.trendhunter.com/trends/ad-that-saves-energy), an ad agency based in Paris, France. Art directed by Yves-Eric Deboey and Jean Weessa with creative direction by Frederic Royer, the pristine settings were shot by photographer Jean-Baptiste Begez. Nevertheless, it is the bold typography stemming from unexpected sources that will catch people's eyes. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Typography in Advertising:** Disruptive innovation opportunity: Exploring unconventional sources and placements of typography in advertising campaigns. - **Humor in Advertising:** Disruptive innovation opportunity: Incorporating humor to convey the unique features and benefits of a product or service in advertising campaigns. - **Quiet Technology:** Disruptive innovation opportunity: Developing quiet technology solutions across various industries to enhance user experience and minimize noise pollution. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Creating visually striking and disruptive advertising campaigns that capture attention and leave a lasting impression. - **Home Appliances:** Disruptive innovation opportunity: Designing and promoting home appliances that offer a quieter operation to enhance comfort and reduce noise disturbance. - **Photography:** Disruptive innovation opportunity: Exploring new ways to incorporate typography and creative elements into photographic compositions to add depth and impact. ## Related on Trend Hunter - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Display-Equipped Vacuum Systems](https://www.trendhunter.com/trends/blend-i-vacuum-cleaner.md) - [Curved Vacuum Concepts](https://www.trendhunter.com/trends/qrevo-curvx.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Design-Conscious Vacuum Cleaners](https://www.trendhunter.com/trends/airsign-vacuum.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Reimagined Sculptural Vacuum Concepts](https://www.trendhunter.com/trends/doric-vacuum-cleaner.md)