# Giant Foot Ads The Rowenta Spa For Your Feet Campaign is Surreally Relaxing By Meghan Young | Published 2012-03-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rowenta-spa-for-your-feet References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/rowenta-foot-massage-jacuzzi-massage/) & [publicis](http://www.publicis.com/) If there is one human extremity that deserves special attention, it is the foot; the Rowenta Spa For Your Feet ad campaign shows one way that people can treat their feet on a daily basis. It promotes a fantastic [foot massage](https://www.trendhunter.com/trends/emsense-triple-therapy-foot-massager) that will make feet feel like they are taking a trip to a spa resort. The Rowenta Spa For Your Feet ad campaign was conceived and executed by [Publicis](https://www.trendhunter.com/trends/ad-that-saves-energy), a talented ad agency based in Frankfurt, Germany. It depicts two giant feet experiencing some relaxing [spa treatments](https://www.trendhunter.com/trends/birkenstock-3), one in a steaming jacuzzi surrounded by beautiful women and the other getting a good rub down by two strapping young men. Creative directed by Nico Juenger and Konstantinos Manikas, the Rowenta Spa For Your Feet ad campaign was photographed by Mert Photo. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 24% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Foot Care Marketing:** Opportunity for companies to innovate and create unique advertising campaigns and products in the foot care market. - **Spa Experiences at Home:** Disruptive innovation opportunity to develop products that bring the relaxing spa experience to people's homes. - **Visual Storytelling in Advertising:** Disruption in the advertising industry by using creative and visually impactful campaigns to capture consumers' attention. ### Who This Affects Most - **Foot Care:** Opportunity for businesses to develop advanced foot care products and services. - **Home Spa:** Innovative products and services in the home spa industry, providing relaxation and self-care experiences. - **Advertising:** Opportunity for agencies and brands to create captivating and visually striking ad campaigns to engage consumers. ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md) - [Innovative Foot Care Products](https://www.trendhunter.com/trends/barefoot-scientist.md) - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [High-Performance Athletic Footwear Accessories](https://www.trendhunter.com/trends/feel-the-difference.md)