# Keto-Friendly Energy Drinks Rowdy Energy Debuts Two New Flavors of its Health-Conscious Beverage By Niko Pajkovic | Published 2021-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rowdy-energy References: [bevnet](https://www.bevnet.com/news/2021/better-for-you-energy-drink-rowdy-energy-debuts-two-new-flavors-blue-raspberry-and-grape) & [rowdyenergy](https://rowdyenergy.com/) [Rowdy Energy](https://www.trendhunter.com/trends/rowdy-energy-power-burn), founded by 2x NASCAR Cup Champion, Kyle Busch , has unveiled two brand new flavors of its popular energy drink. The newly released 'Blue Raspberry' and 'Grape' flavors have been added to the company's existing range of health-conscious, [alternative energy drinks](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar). There are seven other flavors, all offered in keto-friendly, zero sugar, and low sugar options. 'Blue Raspberry' is said to offer customers a "cool combo" that is both sweet and tart at the same time. The drink is also entirely keto-friendly, contains zero sugar, and comes in at 5 calories, making it an ideal choice for those on a diet. Meanwhile, the 'Grape' version boasts a bold taste packed with flavor while boasting 60% less sugar than other leading energy drinks currently on the market. Both options include added electrolytes, 160mg of caffeine, and the nootropic, L-Theanine. Image Credit: Rowdy Energy Drink ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 54% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Health-conscious Energy Drinks:** The trend of providing low sugar, zero sugar and keto-friendly energy drinks that cater to health-conscious consumers presents opportunities for disruptive innovations in the beverage industry. - **Alternative Energy Drinks:** The trend towards offering alternative energy drinks with added electrolytes, nootropics, and natural flavors in a variety of options presents opportunities for disruptive innovation in the energy drink industry. - **Keto-friendly Beverages:** The trend towards providing keto-friendly beverages with low sugar and zero sugar options presents opportunities for disruptive innovation in the health food industry. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of providing health-conscious, alternative energy drinks with added electrolytes, nootropics, and natural ingredients to cater to consumers' varied tastes and dietary needs. - **Energy Drink Industry:** The energy drink industry can capitalize on the trend of providing low sugar, zero sugar, and keto-friendly options to cater to health-conscious consumers while providing a variety of flavors and ingredients. - **Health Food Industry:** The health food industry can capitalize on the trend of providing keto-friendly beverages that cater to the dietary needs of consumers while offering a range of natural and nutritious ingredients. ## Related on Trend Hunter - [Calorie-Burning Energy Drinks](https://www.trendhunter.com/trends/rowdy-energy-power-burn.md) - [Ketone-Packed Energy Drinks](https://www.trendhunter.com/trends/key-energy-drink.md) - [Unique Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/new-red-bull-zero.md) - [Exclusive Sugar-Free Drinks](https://www.trendhunter.com/trends/red-bull-pink-edition.md) - [Competitive Performance-Focused Energy Shots](https://www.trendhunter.com/trends/competitive-performances.md) - [Dual-Flavor Energy Drinks](https://www.trendhunter.com/trends/rubicon-raw-wave-edition.md) - [Racer-Approved Energy Drinks](https://www.trendhunter.com/trends/monster-lando-norris-zero-sugar.md) - [Summery Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-editions.md) - [Energy-Boosting Grape Drinks](https://www.trendhunter.com/trends/fast-twitch-grape-flavor.md)