# Non-Toxic Dog Color Sticks Rowan Launched the Clean Beauty Color Kit For Dogs By Elena Rahman | Published 2022-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rowan References: [rowanfordogs](https://rowanfordogs.com/products/the-color-kit)  [Rowan](https://www.trendhunter.com/trends/happy-furever-after-kit), [Neighborhood Goods](https://www.trendhunter.com/trends/neighborhood-dog-series), and Jorje Bendersky joined forces to celebrate the launch of Rowan's new Color Kit for Dogs. The clean beauty brand for dogs launched a kit that contains three color sticks and a luminous Coat Shimmer to give pets a fun and creative makeover. The color sticks are washable and non-toxic so dogs and pet owners can enjoy the fun without worries. Moreover, the colors are non-staining. Users can apply pops of color to their dog's ears, tail, and paws using the sticks. After the color is applied, users can finish the look with the non-toxic sparkle of the Coat Shimmer. The Color Kit for Dogs aims to provide a fun way for pet owners to dress up their companions. Image Credit: Rowan ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 97% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Clean Beauty for Pets:** There is an opportunity for companies to develop more non-toxic and eco-friendly pet products. - **Pet Grooming and Fashion:** Businesses can explore new ways to integrate pet fashion and grooming services. - **Pet Personalization:** Personalization may become an increasing trend for pet owners who want to express their pets' personality and style. ### Who This Affects Most - **Pet Care:** Companies in the pet care industry can explore more eco-friendly and non-toxic pet grooming and fashion products. - **Beauty:** There is an opportunity for the beauty industry to expand its product portfolio into the pet grooming and beauty industry. - **Retail:** Retailers can create new pet product categories and in-store experiences to cater to the growing demand for pet personalization and fashion. ## Related on Trend Hunter - [Wedding-Ready Dog Kits](https://www.trendhunter.com/trends/happy-furever-after-kit.md) - [Makeup-Themed Dog Toys](https://www.trendhunter.com/trends/makeupthemed-dog-toys.md) - [Science-Backed Pet Care Lines](https://www.trendhunter.com/trends/welltayl.md) - [Clean Dog Grooming Collections](https://www.trendhunter.com/trends/grooming-products-for-dogs.md) - [Cosmetics-Themed Dog Toys](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy.md) - [Moss-Colored Dog Accessories](https://www.trendhunter.com/trends/dog-accessories1.md) - [Dog Skincare Lines](https://www.trendhunter.com/trends/dog-skincare.md) - [Pooch-Pampering Grooming Kits](https://www.trendhunter.com/trends/sniffle-likkit-inn-the-dog-house.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md)