# Stylish Sustainable Housing The Row on 25th by Shade House Development Addresses Heat Issues By Meghan Young | Published 2013-02-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/row-on-25th References: [fastcodesign](http://www.fastcodesign.com/1671831/gorgeous-green-sustainable-housing-in-a-place-you-wouldnt-expect) & [shadehousedev](http://www.shadehousedev.com/index.php/row-houses.html) The Row on 25th housing project shows that [sustainable structures](https://www.trendhunter.com/trends/west-don-ravine-passive-house) can also be stylish structures. Row on 25th is a series of [all-white townhomes](https://www.trendhunter.com/trends/acute-house) reminiscent of the green houses used in the board game Monopoly located in the hip downtown area of Houston Heights, Texas. Considering how hot and humid this city can get, the challenge of providing cool homes without consuming tons of energy was taken up by architects Matthew and Tina Ford of Shade House Development. "A study in careful compromises," as cleverly observed by [Fast Co. Design](https://www.trendhunter.com/trends/concretl), Row on 25th uses materials such as radiant barrier house wrap not to mention sound judgement about where to place certain necessities. For instance, the air-conditioning ducts were installed in the basement, rather than the attic where the heat rises to. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Architecture:** There is a trend towards incorporating sustainable materials and design principles in architecture to create stylish and energy-efficient structures. - **Urban Renewal:** There is a trend towards revitalizing urban areas, such as Houston Heights, with sustainable housing projects that address specific environmental challenges. - **Smart Home Technology:** The integration of smart home technology allows for more efficient control of energy usage and climate in sustainable housing projects. ### Sectors Adopting This - **Construction:** The construction industry has the opportunity to embrace sustainable architecture and incorporate innovative materials and techniques into building projects. - **Real Estate:** Real estate developers and agents can explore the potential of urban renewal by investing in sustainable housing projects that meet the demands of environmentally-conscious consumers. - **Technology:** The technology industry can develop and improve smart home technology solutions to enhance the energy efficiency and sustainability of housing. ## Related on Trend Hunter - [Slender Alley Dwelling Revivals](https://www.trendhunter.com/trends/brown-house-1.md) - [Upward-Pitched Roof Homes](https://www.trendhunter.com/trends/oneill-mcvoy-architects.md) - [Tranquil Facade Housing Structures](https://www.trendhunter.com/trends/raw-house.md) - [Compact Urban Residences](https://www.trendhunter.com/trends/stealth-house.md) - [Climate-Adaptive Tropical Homes](https://www.trendhunter.com/trends/ocean-eye.md) - [Green Roof Residences](https://www.trendhunter.com/trends/shibanee-kamal.md) - [Climatic Resilient Homes](https://www.trendhunter.com/trends/west-don-ravine-passive-house.md) - [Tree-Lined Striking Modern Residences](https://www.trendhunter.com/trends/palette-architecture.md) - [Clay Ridge Residences](https://www.trendhunter.com/trends/birdwood-house.md)