# Branded Hologram Experiences ROW 94 Whiskey Launches a Special Initiative at an Airport By Kalin Ned | Published 2025-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/row-94-whiskey References: [bevnet](https://www.bevnet.com/pr/2025/09/12/dierks-bentley-and-row-94-whiskey-launch-groundbreaking-hologram-experience-in-partnership-with-louisville-muhammad-ali-international-airport) A collaborative promotional initiative has been launched between ROW 94 Whiskey, a spirits brand founded by musician Dierks Bentley, and the Louisville Muhammad Ali International Airport. The central feature of this campaign is a life-sized holographic representation of Bentley himself that will be displayed within the airport's secure terminal area. This format gives the campaign a futuristic feel. The ROW 94 Whiskey-branded digital installation is programmed to greet passengers, narrate the background of the whiskey brand, and direct them to a retail location where they can purchase limited edition signed bottles. The activation strategically coincides with Bourbon Heritage Month. It also includes scheduled live tastings of the spirit and a giveaway event that was initiated with a press conference featuring a live broadcast from the artist. Image Credit: ROW 94 Whiskey ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 69% | Activity: 76% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Holographic Marketing:** Life-sized holograms create immersive brand experiences, offering new avenues for consumer engagement in public spaces. - **Celebrity-branded Digital Campaigns:** Utilizing famous personas through digital avatars can enhance brand recognition and create a direct connection with target audiences. - **Event-integrated Product Launches:** Combining live events with digital promotions offers a hybrid approach to capturing consumer attention in crowded settings. ### Who This Affects Most - **Spirits and Alcohol:** Innovations in experiential marketing present opportunities for the spirits industry to differentiate products through memorable consumer interactions. - **Aviation and Travel Retail:** Airports serve as unique venues where brands can engage international travelers through cutting-edge campaigns. - **Digital Advertising and Marketing:** The integration of advanced digital displays revolutionizes advertising strategies, particularly in high-footfall areas like airports. ## Related on Trend Hunter - [Scotch Whisky Airport Activations](https://www.trendhunter.com/trends/jfk-terminal-four.md) - [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [AR-Enabled Airport Vodka Experiences](https://www.trendhunter.com/trends/swipe-back.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Speakeasy-Inspired Airport Pop-Ups](https://www.trendhunter.com/trends/black-ruby-popup.md) - [Airport Whiskey Pop-Ups](https://www.trendhunter.com/trends/house-of-suntory-and-lotte.md) - [Airport Pop-Up Activations](https://www.trendhunter.com/trends/Stoli-Vodka.md) - [Immersive Whiskey Experiences](https://www.trendhunter.com/trends/whiskey-row-distillery.md)