# Rovos Rail Step Aboard the Pride of Africa By Juan Carlos Bonilla | Published 2007-02-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/rovos-rail-step-aboard-the-pride-of-africa References: [rovos.co.za](http://www.rovos.co.za/train.html) Everything you've always wanted in a sophsticated journey: luxury amenities, a wild environment, great cuisine and services. The Ravos Rail train offers exotic itineraries on an old reanovated train that travels throughout South Africa. The Rovos Train offers modern luxurious comfort with an old fashion touch. **Implications** - Rovos Rail is world renowned for [exotic travel](https://www.trendhunter.com/trends/suyian-lodge) that exceeds the industry standard. Their [wood-panelled coaches](https://www.trendhunter.com/trends/european-travel) and [luxurious spas and cuisine](https://www.trendhunter.com/trends/travel-concierge-service) creates a feel of romanticism for consumers seeking escape. This, combined with the natural beauty of the nation, allows jet setters the opportunity to experience Africa in all of its glory. Ultimately, Rovos Rail is a wonderful experience that will surely change the common perception of Africa. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Exotic Luxury Travel:** Disruptive innovation opportunity: Creating unique luxury travel experiences that exceed industry standards. - **Romantic Escapes:** Disruptive innovation opportunity: Designing and promoting romantic getaways that offer a touch of nostalgia and elegance. - **Authentic African Experiences:** Disruptive innovation opportunity: Developing travel experiences that allow tourists to fully immerse themselves in the natural beauty and culture of Africa. ### Where This Applies - **Hospitality:** Disruptive innovation opportunity: Introducing innovative accommodation options and services that cater to the luxury travel market. - **Travel and Tourism:** Disruptive innovation opportunity: Creating unique travel itineraries and experiences that showcase the beauty and diversity of destinations. - **Transportation:** Disruptive innovation opportunity: Redesigning and renovating transportation modes to offer a combination of luxury and nostalgic charm for travelers. ## Related on Trend Hunter - [Luxe European Train Routes](https://www.trendhunter.com/trends/paris-to-portofino.md) - [Luxury Designer Train Journeys](https://www.trendhunter.com/trends/riveria-express.md) - [Scenic Train Experiences](https://www.trendhunter.com/trends/skunk-train.md) - [Accessible Train Upgrades](https://www.trendhunter.com/trends/journey-beyond-rail.md) - [At-Sea Railway Dining Experiences](https://www.trendhunter.com/trends/royal-railway-utopia-station.md) - [Panoramic Open-Air Roof Trains](https://www.trendhunter.com/trends/electric-train.md) - [Revived Contemporary Classic Trains](https://www.trendhunter.com/trends/orient-express-1.md) - [Luxury Adventure Travel Platforms](https://www.trendhunter.com/trends/luxury-adventure-travel.md) - [Transformative Luxury Voyage Campaigns](https://www.trendhunter.com/trends/ritzcarlton-yacht-collections.md)