# Iconic Cartographic Products Rand McNally Debuts the Official Map of the Route 66 Centennial By Kalin Ned | Published 2026-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/route-66-centennial References: [longbridge](https://longbridge.com/en/news/273878340)  Rand McNally Publishing has introduced a new [cartographic product](https://www.trendhunter.com/trends/vector-maps) titled The Official Map of the Route 66 Centennial. The company collaborated with the Route 66 Centennial Commission on this map. The physical Official Map of the Route 66 Centennial map features curated points of interest on the stretch from Chicago to Santa Monica, [historical details](https://www.trendhunter.com/trends/pastmaps), "secrets that define the Mother Road," and scannable codes that provide access to "the Route 66 Centennial's directory of official events, festivals, and activities along the entire route." A portion of each sale of The Official Map of the Route 66 Centennial will be directed to support the Route 66 Road Ahead Partnership's Preservation and Economic Development Grant Program. As the designated [centennial commemoration](https://www.trendhunter.com/trends/gibson-flattops) approaches, individuals planning a pilgrimage along the iconic roadway would value an authoritative, officially-sanctioned resource that consolidates essential stops and state-by-state navigation into a single, reliable document. Image Credit: Rand McNally Publishing ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 59% | Activity: 66% | Freshness: 61% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Travel Guides:** Innovative maps that integrate augmented reality offer immersive travel experiences, enhancing traditional navigation with digital storytelling and interactive content. - **Sustainable Tourism Mapping:** Maps that contribute to preservation efforts reveal the potential for sustainable tourism development by showcasing eco-friendly travel itineraries and local conservation projects. - **Cultural Heritage Cartography:** Cartographic products highlighting cultural landmarks and history can provide travelers with enriched experiences that foster cultural understanding and appreciation. ### Industries Being Reshaped - **Cartography and Mapping:** The merging of traditional cartographic methods with modern technologies offers new avenues for delivering interactive and engaging navigation solutions. - **Travel and Tourism:** With an increasing demand for enriching travel experiences, the industry sees innovative maps as tools to attract and educate travelers seeking deeper connections to destinations. - **Historic Preservation:** Products that fund preservation initiatives not only protect cultural heritage but also stimulate local economies through responsible and engaging tourism. ## Related on Trend Hunter - [99-Year Capsule Collections](https://www.trendhunter.com/trends/66north-2.md) - [Anniversary QSR Toy Drops](https://www.trendhunter.com/trends/70th-anniversary-toys.md) - [Nostalgic Cartoon-Joint Streetwear](https://www.trendhunter.com/trends/peanuts-comic-1.md) - [Qsr Retro Film Tributes](https://www.trendhunter.com/trends/dominos-40th-anniversary.md) - [Historical Mapping Tools](https://www.trendhunter.com/trends/timemap.md) - [Visual Journey Mapping](https://www.trendhunter.com/trends/travel-map-video.md) - [Statehood-Celebrating Stamp Designs](https://www.trendhunter.com/trends/colorado-statehood.md) - [City Navigation Tools](https://www.trendhunter.com/trends/open-path.md) - [Navigable Excursion Tools](https://www.trendhunter.com/trends/only-in-your-state.md)