# Emergency Preparedness Food Brands Chuck Norris Debuted the Roundhouse Provisions brand By Grace Mahas | Published 2022-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/roundhouse-provisions References: [youtube](https://www.youtube.com/watch?v=W15Gy0Gwnl4&feature=emb_title) & [roundhouseprovisions](https://roundhouseprovisions.com/)  In light of the global pandemic and supply chain shortages, consumers are more aware of the dangers of food scarcities -- cue the new emergency preparedness food brand [Roundhouse Provisions](https://www.trendhunter.com/trends/plantbased-meal-replacement-shake). Launched by action hero Chuck Norris, the company's first product at launch is an [Emergency Food Supply Kit](https://www.trendhunter.com/trends/readystash-ai). The food is easy to prepare, requiring only water and heat. Moreover, the meals all feature high-quality ingredients. Meal options include [spicy Habanero Chili](https://www.trendhunter.com/trends/gsn-firecracker-chicken), Baked Potato Cheese Soup, Creamy Pasta Primavera, Chicken Flavored Teriyaki with Rice, and more. “Food access instability caused by job loss, the pandemic, and natural disasters is at an all-time high. Roundhouse Provisions provides you peace of mind and helps make sure you’re always prepped and ready no matter what comes next. They use delicious, high-quality ingredients that help you and your family stay strong and ready to tackle any situation, in any location, any time without notice,” said Norris. Image Credit: Roundhouse Provisions ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 23% | Activity: 80% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Emergency Preparedness Food:** The global pandemic has created demand for high-quality emergency preparedness food brands, providing disruption opportunities to the food industry to compete in this space. - **Easy-to-prepare Meals:** Consumers value convenience and ease of cooking; creating easy-to-prepare meals for emergency preparedness can provide innovation opportunities to the food industry. - **Celebrity-endorsed Brands:** Celebrity endorsements can increase brand awareness and trust, creating partnership opportunities between food brands and celebrities for this unique market. ### Sectors Adopting This - **Food Production:** Food production companies can compete in the emergency preparedness market by creating high-quality and easy-to-prepare meals for consumers looking for preparedness options. - **Convenience Stores:** Convenience stores can leverage emergency preparedness food brands to provide an added layer of security for their customers, creating disruption opportunities in the retail industry. - **Celebrity Marketing:** Celebrity marketing agencies and talent management companies can work with emergency preparedness food brands to create low-cost marketing campaigns targeting their niche audience. ## Related on Trend Hunter - [Air-Dried Canine Nutrition](https://www.trendhunter.com/trends/lone-wolf-ranch-pets.md) - [Plant-Based Meal Replacement Shakes](https://www.trendhunter.com/trends/plantbased-meal-replacement-shake.md) - [Freeze-Dried Meal Brand Refreshes](https://www.trendhunter.com/trends/mountain-house1.md) - [Convenient Frozen Entrée Bowls](https://www.trendhunter.com/trends/frozen-entre-bowls.md) - [Clean-Label Comfort Meals](https://www.trendhunter.com/trends/crave-new-world.md) - [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Convenient Protein-Packed Meals](https://www.trendhunter.com/trends/born-simple.md) - [Extensive Frozen Meal Ranges](https://www.trendhunter.com/trends/new-frozen-meals.md)