# Stylish Round Smartwatches The Samsung Gear S2 is a Sleek Take on Wearable Technology By Charlotte Joyce Kidd | Published 2015-08-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/round-smartwatches References: [venturebeat](http://venturebeat.com/2015/08/13/samsung-will-debut-new-round-samsung-gear-s2-smartwatch-in-berlin-early-next-month/) & [technobuffalo](http://www.technobuffalo.com/2015/08/13/samsung-gear-s2-is-samsungs-circular-smartwatch/) [Samsung](https://www.trendhunter.com/trends/samsung-galaxy-watch) Gear is setting itself apart from the crowd with new [round smartwatches](https://www.trendhunter.com/trends/circular-ring-2). The Samsung Gear S2 features a [stylish circular face](https://www.trendhunter.com/trends/active-2-smartwatch) for those who prefer the classic look of the analog watch. The Gear S2 was unveiled along with Samsung's new Galaxy Note 5 phablet and the Galaxy S6 Edge Plus smartphone at a press conference in New York. The S2 is not only unique in design, but in function as well, running Samsung's own Tizen operating system rather than the Android Wear OS. A rotating bezel (the metallic ring around the face of the watch) will zoom in and out and control movement in games and apps. Round smartwatches are rarer than their practical-looking square counterparts. By changing something as simple as the shape of its smartwatch, Samsung may capture the attention of customers looking for an elegant, classic alternative. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 65% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Round Smartwatches:** The market opportunity for classic and elegant-looking smartwatches is growing due to the rarity of its shape compared to practical square ones. - **Tizen OS:** The development of proprietary operating systems is a trend in the smartwatch industry that Samsung can use to create a unique selling proposition for its products. - **Rotating Bezel:** Creating a unique and user-friendly interface, such as a rotating bezel, can differentiate a smartwatch within a crowded market. ### Where This Applies - **Consumer Electronics:** Opportunity for innovation within the smartwatch market shows an increasing reliance on technology in everyday life, and therefore, a continuous growth of the consumer electronics industry. - **Fashion Accessories:** The trend towards stylish and classic-looking smartwatches reflects a growing market for fashion accessories that incorporate technology. - **Gaming:** Creating unique ways to control applications and games on smartwatches, such as the rotating bezel on the Samsung Gear S2, can introduce a new avenue for innovation in the gaming industry. ## Related on Trend Hunter - [Chic Cushion-Shaped Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch.md) - [Healthy Habit-Promoting Wearables](https://www.trendhunter.com/trends/samsung-galaxy-watch6.md) - [Metallic Designer Smartwatches](https://www.trendhunter.com/trends/xiaomi-watch-s2.md) - [Sizeable Wellness Wearable Debuts](https://www.trendhunter.com/trends/samsung-4.md) - [Sleel Customizable Smartwatches](https://www.trendhunter.com/trends/watch-pro-2.md) - [Cohesive Ecosystem Smart Rings](https://www.trendhunter.com/trends/samsung-galaxy-ring.md) - [Astrolabe-Inspired Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch6-classic-astro-edition.md) - [Descriptive Wearable Concepts](https://www.trendhunter.com/trends/pebble-time-2.md) - [Durable Low-Cost Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch-fe.md)