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# Circular Pizza Boxes
Pizza Hut's Round Pizza Box is Helping to Test a Plant-Based Pizza

By Laura McQuarrie | Published 2019-10-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/round-pizza-box
References: [prnewswire](https://www.prnewswire.com/news-releases/testing-testing-one-twopizza-hut-tests-two-new-product-innovations-300942607.html) & [blog.pizzahut](https://blog.pizzahut.com/)

At just one Pizza Hut location in Phoenix, Pizza Hut is testing out two new innovations—a round pizza box and a limited-time plant-based pizza to go with it. The shapely new pizza delivery box is helping the popular pizza chain introduce the all-new [Garden Specialty Pizza](https://www.trendhunter.com/trends/from-the-garden-aroma-kit), which is meatless and topped with [Incogmeato](https://www.trendhunter.com/trends/pancake-and-sausage) by [MorningStar Farms](https://www.trendhunter.com/trends/thai-curry-patty) Italian sausage.

To support a more streamlined pizza delivery experience, Pizza Hut teamed up with Zume to develop the best way to put a round pizza in a round box. The waste-reducing design not only helps to save material but is industrially compostable and boasts an interlocking design. The space-saving packaging design innovation has the potential to be rolled out by Pizza Hut in the future to support enhanced delivery and eating experiences.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 86% | Activity: 92% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Circular Packaging Design:** Pizza Hut's round pizza box introduces a waste-reducing, interlocking design that streamlines the pizza delivery experience.
- **Plant-based Innovations:** The limited-time plant-based pizza offers a meatless option topped with Incogmeato by MorningStar Farms Italian sausage, appealing to a growing demand for plant-based food.
- **Collaborative Partnerships:** Pizza Hut's collaboration with Zume demonstrates the potential for strategic partnerships to drive innovation in the food delivery industry.

### Who This Affects Most

- **Food Delivery:** Circular packaging design and plant-based innovations are disrupting the traditional food delivery industry.
- **Sustainable Packaging:** The circular pizza box's waste-reducing and compostable design presents disruptive opportunities in the sustainable packaging industry.
- **Plant-based Food:** The introduction of a plant-based pizza by a major pizza chain highlights the potential for growth and innovation in the plant-based food industry.

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