# Roulette-Style Beer Packs This Roulette IPA Pack Features a Beer with a Divisive Flavor By Laura McQuarrie | Published 2025-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/roulette-ipa-pack References: [bottleraiders](https://bottleraiders.com/beer/voodoo-ranger-ipa-roulette-malort/)  Games of flavor roulette are more thrilling and memorable when challenging, divisive flavors are in the mix and the limited-edition Roulette IPA Pack certainly provides an experience that turns sips into a daring test of taste and tolerance. This collaboration from [Voodoo Ranger](https://www.trendhunter.com/trends/voodoo-ranger-ipizzaa) and Jeppson’s [Malört](https://www.trendhunter.com/trends/malort-sucks) includes four cans of Voodoo Ranger’s [Juicy](https://www.trendhunter.com/trends/juicy-jumbos) Haze IPA and two cans of a Malört-style IPA brewed expressly for this six-pack. Although all of the cans are identical in appearance, two of them taste like the bitter, unique wormwood-based liqueur known for its aggressively medicinal, lingering taste. Many find Malört bracing or overwhelmingly unpleasant, making this famously polarizing spirit the perfect pick for a roulette-style challenge to share with a group of daring friends. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 47% | Activity: 53% | Freshness: 42% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavor-gamification in Beverages:** Incorporating an element of surprise through unusual and polarizing flavors can transform beverage consumption into a thrilling sensory experience. - **Collaborative Product Innovation:** Union between distinct brands, like Voodoo Ranger and Jeppson’s Malört, is propelling the creation of unique products that blend diverse taste profiles. - **Limited-edition Novelty Packs:** Offering time-sensitive, themed collections can drive consumer interest and increase brand engagement through the allure of rarity and exclusivity. ### Industries Being Reshaped - **Craft Beer Industry:** The craft beer industry is exploring edgy flavor combinations and novel packaging to appeal to adventurous consumers seeking new taste experiences. - **Specialty Liqueur Market:** The specialty liqueur market is expanding by integrating its bold flavors into collaborative projects, thereby reaching broader audiences in unconventional formats. - **Alcoholic Beverage Packaging:** Innovative packaging that disguises contents fosters a dynamic consumer interaction, elevating typical consumption into a game of chance and exploration. ## Related on Trend Hunter - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [Frozen Pizza-Inspired Beers](https://www.trendhunter.com/trends/voodoo-ranger-ipizzaa.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Casino-Themed Beers](https://www.trendhunter.com/trends/jackpot-juice-hazy-ipa.md) - [Hoppy Variety Pack Releases](https://www.trendhunter.com/trends/dales-ipa-mix-pack.md) - [Hot Wing Challenges](https://www.trendhunter.com/trends/hot-wing-roo-lette.md) - [Multi-Alcohol Variety Packs](https://www.trendhunter.com/trends/drink-variety-pack.md) - [Hop-Forward Flagship IPAs](https://www.trendhunter.com/trends/flavorful-ipa.md) - [Diversified Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-pack.md)