# Understated Utility Furniture Kilo Design's Roulade Couch Is Fashionably Useful By Jessica Marcel | Published 2010-02-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/roulade-couch References: [design-milk](http://design-milk.com/roulade-by-kilo-design-2/) & [kilodesign.dk](http://www.kilodesign.dk/index_subsubpage.asp?subsubpageIDX=30&subpageIDX=6&mainpageIDX=9) Kilo Design's Roulade couch is the latest in a line of fashionable and [multifunctional furniture](https://www.trendhunter.com/trends/tom-dixon-fat-and-plump). The Roulade is actually a bit like [a chair and a couch](https://www.trendhunter.com/trends/hulala-home-elitenest); it invites you to take a seat or take a nap. The Roulade couch's [bright green design](https://www.trendhunter.com/trends/runda-tables) makes it really stand out. Functional utility plus bright and energetic color add up to a great design equation. For more from Kilo Design, check out their site. **Implications** - Consumers are looking for products that feature a more subtle aesthetic. Items that contain a simpler style are appealing to those who want to maintain a classic look. Companies trying to increase their appeal could hone in on this. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Subtle Aesthetics:** Disruptive innovation opportunity: Companies can focus on designing products with a more understated and classic aesthetic to attract consumers who prefer a simpler style. - **Multifunctional Furniture:** Disruptive innovation opportunity: Industries can explore the development of furniture that serves multiple purposes, such as combining a chair and a couch, to meet the demand for practical and versatile designs. - **Energetic Colors:** Disruptive innovation opportunity: Companies can experiment with bold and vibrant color schemes, like the bright green in the Roulade couch, to create eye-catching and energizing designs that resonate with consumers. ### Sectors Adopting This - **Furniture Design:** Disruptive innovation opportunity: Furniture designers can adopt a more subtle and multifunctional approach to cater to consumers' desire for practical yet aesthetically pleasing pieces. - **Interior Design:** Disruptive innovation opportunity: Interior designers can incorporate furniture with subtle aesthetics and multifunctional features into their projects to create spaces that balance style and functionality. - **Home Decor Retail:** Disruptive innovation opportunity: Retailers in the home decor industry can curate a collection of furniture and accessories that embrace energetic colors, catering to customers seeking vibrant and statement-making design items. ## Related on Trend Hunter - [Rippled Modular Furniture Systems](https://www.trendhunter.com/trends/puffa-furniture.md) - [Desert Dune-Inspired Furniture](https://www.trendhunter.com/trends/nando-studio.md) - [Envelope-Packaged Couch Designs](https://www.trendhunter.com/trends/couch-in-an-envelope.md) - [Ultra-Comfy Seating Collections](https://www.trendhunter.com/trends/cushy-lounge-chair.md) - [Versatile Modular Couches](https://www.trendhunter.com/trends/transformer-couch-20.md) - [Multifunctional Sleek Oak Furniture](https://www.trendhunter.com/trends/dice.md) - [Storage-Centric Minimal Furniture](https://www.trendhunter.com/trends/kurve-furniture.md) - [Ultra-Simple Multifunctional Furniture Pieces](https://www.trendhunter.com/trends/chairpf.md) - [Ultra-Relaxed Sofa Designs](https://www.trendhunter.com/trends/knoll-perron-pillo.md)