# Durable Cotton Canvas Pants American Giant's New Roughneck Pants are Comfortable and Stylish By Madison Mackay | Published 2018-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/roughneck-pants References: [gearpatrol](https://gearpatrol.com/2018/03/27/american-giant-roughneck-pant/) & [american-giant](https://www.american-giant.com/roughneck-pant/M4-3H-12.html?dwvar_M4-3H-12_color=basalt) Menswear company [American Giant](https://www.trendhunter.com/trends/native-sensitive-series) created the new Roughneck Pants -- a pair of [durable and stretchy pants](https://www.trendhunter.com/trends/875-pant) for men made exclusively in Los Angeles. The new pants are made from a unique woven cotton canvas material, with two percent stretch for ultimate comfort. The brand decided to add a classic five-pocket design to resemble a favorite pair of denim, while still offering a more dressed-up aesthetic. With heavy stitching and custom metal hardware, the pants are the perfect balance between workwear and dress attire. Available in multiple sizes, the product comes in either a light navy blue or classic tan. Offered for $125 online, the new Roughneck Pants from American Giant are made with high-quality, [local American manufacturing](https://www.trendhunter.com/trends/supima-pique-collection) to ensure a long-lasting product. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Durable Cotton Canvas Pants:** Opportunity for more durable and stretchy clothing items using innovative materials and manufacturing techniques. - **American-made Menswear:** Opportunity for brands to focus on local American manufacturing to support domestic production and create higher-quality products. - **Workwear-inspired Fashion:** Opportunity for brands to blend workwear elements with dress attire to create versatile and stylish clothing options. ### Sectors Adopting This - **Menswear:** Opportunity for menswear brands to create durable and stylish pants for men. - **Textile Manufacturing:** Opportunity to innovate in the textile manufacturing industry by developing new woven cotton canvas materials with stretch. - **Online Retail:** Opportunity for online retailers to offer high-quality, American-made clothing items to customers. ## Related on Trend Hunter - [Custom-Milled Canvas Pants](https://www.trendhunter.com/trends/ten-thousand-tactical-utility-pant.md) - [Adaptable Adventure-Proof Pants](https://www.trendhunter.com/trends/100-year-pants-v2.md) - [Tactical Technical Fabric Pants](https://www.trendhunter.com/trends/vollebak-carbon-fibre-dyneema-pants.md) - [Functional Streetwear Trousers](https://www.trendhunter.com/trends/climber-easy-pants.md) - [Premium Wool Work Trousers](https://www.trendhunter.com/trends/dickies-874.md) - [Heavy Lifting Gym Pants](https://www.trendhunter.com/trends/foundation-pant.md) - [Collab Refined Workwear Pants](https://www.trendhunter.com/trends/875-pant.md) - [Easygoing Denim Pants](https://www.trendhunter.com/trends/snugfit-denim.md) - [Tailored Slacks-Like Sweatpants](https://www.trendhunter.com/trends/straight-leg-sweatpant.md)