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# Pop Art-Inspired Sneakers
Nike Teases Slick New Air More Uptempo Silhouette in 'Rough Green'

By Niko Pajkovic | Published 2022-01-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rough-green
References: [hypebeast](https://hypebeast.com/2022/1/nike-air-more-uptempo-rough-green-dh8011-001-release-info) & [nike](http://nike.com)

Sportswear giant Nike has announced the launch of the Nike [Air More Uptempo](https://www.trendhunter.com/trends/air-more-uptempo-4) in 'Rough Green.' The new pop art-inspired design will be officially included in the brand's Guard Dog collection.

The new silhouette arrives in a black and military green colorway, which works to highlight the built-in 'AIR' lettering located on the shoe's upper. Meanwhile, the base of the sneaker features a leather and nubuck construction. Elsewhere, the iconic [Swoosh](https://www.trendhunter.com/trends/air-max-dn-sneaker) logo is dotted on the tread, midsole, and toe. Like previous models, the 'Rough Green' version maintains the classic [Air Max](https://www.trendhunter.com/trends/hyper-turquoise) cushioning while introducing new branding on the outsole and a snug-fitting sock liner on the interior.

The sneakers insole features a graphic of a dog growling alongside the lettering "NIKE AIR." So far, Nike has only released these teaser images with no solid launch date for the sneaker.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 67% | Activity: 36% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Pop Art-inspired Sneakers:** Opportunity for brands to incorporate iconic artwork and bold graphics into new footwear design.
- **New Sneaker Colorways:** Opportunity to expand product offerings by incorporating new and bold color combinations.
- **Graphic Insoles:** Opportunity to add unique and creative design elements to the inside of sneakers.

### Sectors Adopting This

- **Sportswear:** Opportunity for established sportswear brands to introduce new products with unconventional designs that capture consumer attention.
- **Footwear:** Opportunity for footwear brands to capture new audiences by introducing iconic artwork inspiration in their products.
- **Fashion Design:** Opportunity to introduce new trends in fashion design with pop art-inspired elements that draw inspiration from the past.

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