# Rough Diamond Jewelry Maya Bjornsten's Understated Bling By Sarah JA | Published 2011-04-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/rough-diamond References: [colette.fr](http://www.colette.fr/#/a/3/eshop/174/rough-diamonds/brand/105048/) & [roughdiamonds.dk](http://www.roughdiamonds.dk/about/maya-bjornsten/) Sparkling, diamond-studded accessories are the ultimate status symbol for many; however, following the economical crisis, it seems that understated luxury is preferred to ostentatious displays of wealth. This is where Maya Bjornsten finds her niche market. In the past, purchasing diamonds was a complicated affair of closely examining cut, purity and size to get one’s money’s worth. Recently designers like Maya Bjornsten are moving towards more unique breeds of the stone, such as [impure brown or black diamonds](https://www.trendhunter.com/trends/boom-by-daniele). Taking it one step further, Maja Bjornstein's Rough Diamonds jewelry line showcases the stone’s [unpolished and uncut state](https://www.trendhunter.com/trends/desert-diamonds). These diamonds are beautiful and fascinating, mounted in 14K yellow or white gold with sanded finishing. Maja Bjornstein's Rough Diamonds remind you that although the stone is highly coveted for its value and symbolism, diamonds are just another piece of mineral. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Understated Luxury:** The preference for understated luxury over ostentatious displays of wealth presents an opportunity for designers to create unique and less traditional diamond jewelry. - **Unique Breeds of Diamonds:** Designers like Maya Bjornsten are exploring the use of impure brown or black diamonds, offering a new and unconventional approach to diamond jewelry. - **Rough Diamond Jewelry:** Maja Bjornstein's Rough Diamonds line taps into the beauty and fascination of unpolished and uncut diamonds, providing a disruptive innovation opportunity in the diamond jewelry market. ### Sectors Adopting This - **Luxury Fashion:** The preference for understated luxury in diamond jewelry aligns with the shift towards more subtle and personalized fashion choices. - **Jewelry Design:** The exploration of unique breeds of diamonds and the use of rough, unpolished stones presents an opportunity for jewelry designers to create unconventional and captivating designs. - **Diamond Mining:** The increasing interest in unique breeds of diamonds, such as impure brown or black diamonds, may drive demand for unconventional diamond mining and extraction methods. ## Related on Trend Hunter - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Recycled Gold Jewelry Collections](https://www.trendhunter.com/trends/recycled-gold-jewelry.md) - [Sustainable High-Quality Jewelry](https://www.trendhunter.com/trends/erin-tracy.md) - [Ultra-Chic Bridal Jewelry Lines](https://www.trendhunter.com/trends/2025-engagement-ring.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Stylish Synthetically Produced Diamonds](https://www.trendhunter.com/trends/synthetically-produced-diamonds.md) - [Minimalist Jewelry Brands](https://www.trendhunter.com/trends/barebone.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md)