# Urban Rooftop Festivals A New Rotterdam Festival Aims to Make Rooftops Alternative Social Spaces By Rebecca Byers | Published 2015-05-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rotterdam References: [popupcity.net](http://popupcity.net/rotterdam-festival-explores-another-level-of-urban-space/) & [rotterdamsedakendagen.nl](http://rotterdamsedakendagen.nl/en/) Rotterdam Rooftop Days is a newly launched annual festival poised to changed the way citizens engage with rooftop spaces in their cities. Approaching its first edition kickoff, the Rotterdam Rooftop Days festival seeks to challenge conventional thinking by making rooftops alternative social spaces. Although there has been a notable rise in rooftops as venues for all kinds of events internationally in recent years, there is still decidedly an impermanence to most of them. During the four-day event, which will take place June 11-14, 2015, dozens of buildings will open up their rooftop spaces to host public events such as [pop-up lounges, concerts](https://www.trendhunter.com/trends/street-life-festival) and programming for children. The innovative Rotterdam festival is an exciting conversation around the notion of [urban-placemaking](https://www.trendhunter.com/trends/urban-furniture1), a school of thought that believes that individuals need access to dynamic and safe public spaces for overall well-being. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Urban Rooftop Activation:** Rooftops are being transformed into dynamic social spaces, creating new opportunities for events and engagement. - **Urban Placemaking:** The concept of creating safe and vibrant public spaces in cities is gaining traction, leading to increased focus on urban development and design. - **Temporary Event Venues:** The trend of using temporary venues for concerts and pop-up lounges allows for flexibility and experimentation in event planning. ### Who This Affects Most - **Event Planning:** The event planning industry can explore innovative ways to utilize rooftops as unique and engaging event spaces. - **Urban Design and Development:** The urban design and development industry can capitalize on the trend of creating dynamic and safe public spaces in cities. - **Entertainment and Hospitality:** The entertainment and hospitality industry can tap into the demand for temporary event venues and pop-up experiences on rooftops. ## Related on Trend Hunter - [Renewed Urban Rooftops](https://www.trendhunter.com/trends/heineken-seoul-rooftops.md) - [Urban Roofscape Projects](https://www.trendhunter.com/trends/central-yards.md) - [Rock Climbing Festivals](https://www.trendhunter.com/trends/rock-climbing-festivals-the-north-face-will-host-its-climb-festival-at-nycs.md) - [Upcycled Wine Brands](https://www.trendhunter.com/trends/rotterdam-urban-winery.md) - [Colorfully Inflatable Art Installations](https://www.trendhunter.com/trends/blowup-art-the-hague.md) - [Sustainable Public Festivals](https://www.trendhunter.com/trends/cloud-9-festival.md) - [Multi-Faceted Community-Focused Festivals](https://www.trendhunter.com/trends/halsey-fest.md) - [Urban Assembly Forums](https://www.trendhunter.com/trends/ram-assembles.md) - [Online Lifestyle-Inspired Street Festivals](https://www.trendhunter.com/trends/street-life-festival.md)