# Millennial-Targeted Gummy Candies Rotten Gummy Worms are Inspired by 90s Gross-Out Culture By Michael Hemsworth | Published 2023-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rotten-gummy-worms References: [snackandbakery](https://www.snackandbakery.com/articles/109850-rotten-launches-its-first-product-gummy-worms) & [eatrotten](https://www.eatrotten.com/)  The [Rotten Gummy](https://www.trendhunter.com/trends/gummy-worms) Worms are the latest addition to the snack brand's product portfolio that will provide [Millennial](https://www.trendhunter.com/trends/wonderwerk) consumers with a lifestyle-conscious way to relive the glory days of their youth. The candies come in Original and Sour versions, which are both reported by the brand to contain 60% less sugar than leading alternatives and are free from sugar alcohol and artificial sweeteners. The product comes in 100% computable packaging covered in vibrant neon branding that pays homage to the gross-out culture of the 90s that Millennial consumers grew up with. The Rotten Gummy Worms are priced at $30 per box, and come in four flavors for the Original and Sour versions including Barfin’ Blue [Raspberry](https://www.trendhunter.com/trends/shameless-snacks), Mischievous Mango, Weirdo Watermelon and Slobberin’ Strawberry. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 34% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Eco-friendly Gummy Candies:** The Rotten Gummy Worms offer an eco-friendly option for Millennial consumers who want to indulge in nostalgic snacks while being mindful of their environmental impact. - **Low-sugar Gummy Candies:** With 60% less sugar than leading alternatives, the Rotten Gummy Worms cater to health-conscious Millennials seeking guilt-free indulgence in their favorite childhood treats. - **Nostalgic Gummy Candies:** Drawing inspiration from the gross-out culture of the 90s, the Rotten Gummy Worms tap into the nostalgia trend, offering Millennials a taste of their youth in a modern package. ### Who This Affects Most - **Confectionery:** The Rotten Gummy Worms illustrate a disruptive innovation opportunity for the confectionery industry to meet the changing preferences of Millennial consumers. - **Sustainable Packaging:** With its 100% compostable packaging, the Rotten Gummy Worms open up possibilities for the sustainable packaging industry to cater to eco-conscious millennials. - **Healthy Snacks:** By offering low-sugar options with no artificial sweeteners, the Rotten Gummy Worms contribute to the growing market for healthy snacks that appeal to health-conscious individuals. ## Related on Trend Hunter - [Crunchy Gummy Clusters](https://www.trendhunter.com/trends/gummy-cruncheez.md) - [Swicy Gummy Rings](https://www.trendhunter.com/trends/spicy-sour-gummy-cruncheez.md) - [Tiny Sour Gummy Candies](https://www.trendhunter.com/trends/fizzy-whizzy-weenie-worms.md) - [Low-Calorie Sour Gummy Candies](https://www.trendhunter.com/trends/sour-blobs1.md) - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md) - [Bursting Gummy Worm Candies](https://www.trendhunter.com/trends/trolli-sour-bursting-crawlers.md) - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Flavorful Good-For-You Sour Gummies](https://www.trendhunter.com/trends/shameless-snacks.md) - [Dual-Flavor Sour Candies](https://www.trendhunter.com/trends/sour-electric-crawlers.md)