# Rotolog Watch: Ultra Hip with Wood Inlay By Cool Hunter | Published 2006-01-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rotolog-watch-ultra-hip-with-wood-inlay References: [coolhunting](http://www.coolhunting.com/archives/2005/07/the_rotolog_wat_1.php) "We make the little sh*t better," say the watchmakers at Nixon, And after seeing their newest design, we can't help but agree. Stylish, water-resistant and precise, the Rotolog is one of our favorite new timepieces. The watch boasts impressive-sounding technology ("custom right-read Direct Time Japanese quartz with LED") and a sleek inlay of real walnut wood in stainless steel, and it's available from Nixxonnow.com for an affordable $200." - Cool Hunting **Implications** - As popular aesthetic continues to evolve, it is imperative that businesses and companies stay up-to-date on the latest contemporary designs in order to generate a profit. Organizations that can keep up with modern appeal as well as provide functionality, will fare in today's society amongst the consumption-driven individuals. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Stylish Timepieces:** There is a trend for stylish timepieces featuring modern designs and advanced technology. - **Natural Materials:** The use of natural materials such as wood in watch construction is becoming more common. - **Affordable Luxury:** There is a trend for luxury-looking products such as high-end watches being sold at affordable prices. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from incorporating modern designs with advanced technology and natural materials into their products. - **Retail:** Retail companies can take advantage of the trend for affordable luxury items, such as high-end watches at lower price points. - **Watchmaking:** Watchmaking companies could innovate by incorporating natural materials and functional technology in their designs to appeal to modern consumers. ## Related on Trend Hunter - [Mountainous Granite-Made Timepieces](https://www.trendhunter.com/trends/tissot-rockwatch.md) - [Accessible Space Age Timepieces](https://www.trendhunter.com/trends/timex-marlin-jet.md) - [Japanese Woodwork-Inspired Watch Designs](https://www.trendhunter.com/trends/japanese-woodwork.md) - [Streetwear Action Sports Timepieces](https://www.trendhunter.com/trends/nixon-ripper.md) - [Angular Automobile-Inspired Timepieces](https://www.trendhunter.com/trends/benly-design-s3000-cyber-watch.md) - [Postmodern Diver Timepieces](https://www.trendhunter.com/trends/nodus-sector-dive.md) - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md) - [Bodacious Blacked-Out Timepieces](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch.md) - [Revived Quartz Watches](https://www.trendhunter.com/trends/q-timex-1972.md)