# Charity-Supporting Restaurant Initiatives Rōti is Giving Away 10,000 Meals to Nominated Charities By Colin Smith | Published 2022-02-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/roti-modern-mediterranean References: [qsrmagazine](https://www.qsrmagazine.com/news/roti-donate-10000-meals) & [roti](https://roti.com/)  'Roti Modern Mediterranean,' often referred to as 'Rōti,' has announced a [charitable Valentine's Day campaign](https://www.trendhunter.com/trends/charity-contest) whereby it will [donate 10,000 meals](https://www.trendhunter.com/trends/meals-on-wheels-america), split evenly, to five different charities. This means five separate charities will receive 2,000 meals each. Rōti will select one charity in each of its markets, which are New York, Dallas, Chicago, Washington D.C., and Minneapolis. The charities will be nominated by users on the [Rōti mobile application](https://www.trendhunter.com/trends/local-food-support), with the initial selection of a charity counting as one vote and each additional order placed by a customer counting as another nomination for their selected charity. The campaign began on February 14th, 2022, and will run until February 28th, 2022. When the campaign concludes, the charity with the most nominations in each market will be given 2,000 free meals from Rōti. Image Credit: Roti Modern Mediterranean ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 20% | Activity: 7% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Charity-based Marketing Campaigns:** Businesses can create charity-based marketing campaigns that provide support to different charities by pledging to donate funds, goods, or services based on customer actions. - **Customer-incentivized Donations:** Businesses can incentivize customers to make donations to nominated charities by offering rewards, discounts, or freebies based on their contributions. - **Mobile Application-enabled Charity Campaigns:** Businesses can leverage mobile applications to involve their customers in charity campaigns that allow them to nominate and vote for their favorite charities. ### Sectors Adopting This - **Restaurant Industry:** Restaurants can create charity-based marketing campaigns as a way to give back to their communities while also promoting their brand and generating positive publicity. - **Mobile Application Industry:** The mobile application industry can develop platforms that enable businesses to create and manage charity campaigns within their app ecosystem, thus providing additional value and engagement to their users. - **Non-profit Industry:** Non-profit organizations can leverage restaurant charity campaigns as a way to raise awareness for their causes and attract new donors by partnering with local businesses and engaging their audiences. ## Related on Trend Hunter - [Fundraising Meal Promotions](https://www.trendhunter.com/trends/fundraising-meal-promotion.md) - [Social Good Valentine's Pizzas](https://www.trendhunter.com/trends/lou-malnatis-pizzeria.md) - [Community-Supporting Meal Initiatives](https://www.trendhunter.com/trends/giftameal.md) - [Restaurant-Branded Food Charities](https://www.trendhunter.com/trends/giving-card.md) - [Supportive Restaurant Initiatives](https://www.trendhunter.com/trends/supportive-restaurant-initiatives.md) - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [Charitable Fast Food Initiatives](https://www.trendhunter.com/trends/day-of-giving.md) - [Charitable Food Security Campaigns](https://www.trendhunter.com/trends/meals-on-wheels-america.md) - [Love-Themed Cooking Kits](https://www.trendhunter.com/trends/food-is-love.md)