# Colorful Tactile Sneakers Reebok Teams Up with Rothco to Drop New 'Nano X1' Silhouttes By Niko Pajkovic | Published 2021-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rothco References: [adobomagazine](https://adobomagazine.com/fashion/fashion-the-new-collaboration-from-reebok-and-rothco-is-the-ultimate-blend-of-performance-and-style/) & [reebok](http://reebok.com) Sportswear giant Reebok has partnered with Rothco, a tactile outdoor clothing brand, to launch all-new versions of its popular 'Nano X1' sneaker. The limited-edition collection seamlessly blends Rothco's ultra-functional designs with [Reebok's streetwear aesthetic](https://www.trendhunter.com/trends/reebok-obey). The new silhouettes include Rothco's signature camo treatment in three one-of-a-kind colorways: Ultra Violet Camo, Blue/Red/White Camo, and City Camo. Each iteration of the classic military pattern is bold and bright, ensuring these sneakers will stand out in a crowd. In addition, the running shoes include thicker laces, a pull tab on the heels, and unique webbed material, which Rothco uses for its tactical bags. Other features include an EVA midsole, thick rubber outsole, and 'Floatride Energy Foam' for extra cushioning. Overall, the [Reebok x Rothco](https://www.trendhunter.com/trends/nano-x5-edge) 'Nano X1' expertly blends style with function, offering sneakerheads a unique [military-inspired shoe](https://www.trendhunter.com/trends/book-1-sneaker). Image Credit: Reebok ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 72% | Activity: 34% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Tactile-inspired Footwear:** There is an opportunity for shoe brands to collaborate with tactical clothing brands to create limited-edition, functional and eye-catching sneakers. - **Bold Military Patterns:** Military patterns such as camo and urban designs offer opportunities for product differentiation to stand out in the crowded sportswear industry. - **Customized Sneaker Features:** Sneaker brands can introduce unique features such as thicker laces, pull tabs and webbed material for added functionality and streetwear appeal. ### Sectors Adopting This - **Sportswear:** Collaborations between sportswear and tactical clothing brands can create innovative and appealing limited-edition footwear on offer. - **Fashion:** Fashion brands can incorporate the popular military pattern on their clothing and accessories to create a fresh and unique look for the consumers. - **Outdoors:** Outdoor enthusiasts and military personnel can benefit from products that offer function and style, especially when small customization gives them the upper hand out in the field and within fashion culture. ## Related on Trend Hunter - [Durable Training Shoes](https://www.trendhunter.com/trends/nano-x5-edge.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Rich Burgundy-Toned Footwear](https://www.trendhunter.com/trends/burgundytoned-footwear.md) - [Performance-Focused Training Shoes](https://www.trendhunter.com/trends/reebok-nano-x5.md) - [Rugged Urban Sneakers](https://www.trendhunter.com/trends/dark-camo-sneaker.md) - [Tactical Camo-Tinged Sneakers](https://www.trendhunter.com/trends/book-1-sneaker.md) - [Retro Hiking-Detailed Footwear](https://www.trendhunter.com/trends/slip-on-rs.md) - [Chic Camo-Patterned Road Sneakers](https://www.trendhunter.com/trends/nike-vomero-premium-black-realtree.md)