# Hooked Parasol Handles The Rotation Handle Umbrella by Da Som Kim is Doubly Practical By Meghan Young | Published 2013-12-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rotation-handle-umbrella References: [yankodesign](http://www.yankodesign.com/2013/12/16/a-little-better-umbrella/) [Sun and rain parasols](https://www.trendhunter.com/trends/weatherman-trek-umbrella) are pretty practical as they are, yet the Rotation Handle Umbrella enhances their function even more by making a small tweak to its handle. It incorporates a dual hooked end that can swivels 180 degrees in order to be used a multitude of ways. Whether holding a bag of groceries when in use or flipped over to [hang off of a table](https://www.trendhunter.com/trends/multi-hanger) when not in use, the Rotation Handle Umbrella is quite handy. Designed by Da Som Kim, the umbrella also boasts a cap on the tip of it so that it can be rested anywhere without damaging it in any way. A simple yet helpful tweak, the Rotation Handle Umbrella shows people that even everyday objects can stand to be redesigned from time to time. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 22% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Practical Umbrella Handles:** There is an opportunity to create innovative and practical umbrella handles, such as the dual hooked end used in the Rotation Handle Umbrella. - **Multi-functional Umbrellas:** The Rotation Handle Umbrella highlights the potential for multi-functional umbrellas that can be used in multiple ways depending on the situation. - **Redesigning Everyday Objects:** The success of the Rotation Handle Umbrella shows that there is a market for simple and helpful design tweaks to everyday objects. ### Where This Applies - **Outdoor Accessories:** Companies in the outdoor accessories industry could benefit from incorporating practical and innovative design features into their products, such as dual hooked handles on umbrellas. - **Retail:** Retail businesses can capitalize on the trend of multi-functional umbrellas, which can be marketed as versatile and practical solutions for people on-the-go. - **Product Design:** Product designers and manufacturers can create disruptive innovations by considering simple but effective design tweaks for everyday objects, as demonstrated by the success of the Rotation Handle Umbrella. ## Related on Trend Hunter - [Wall-Mounted Umbrella Stands](https://www.trendhunter.com/trends/umbrella-1.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Transforming Umbrella Stands](https://www.trendhunter.com/trends/split-1.md) - [Umbrella Standpoint Accessories](https://www.trendhunter.com/trends/standpoint.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [Disappearing Umbrella Stands](https://www.trendhunter.com/trends/coilo.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md)