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# Glamorous Beach-Ready Swimwear
ROTATE Debuts Its New Summer Apparel and Swimwear Capsule

By Kanesa D | Published 2022-05-25 | Updated 2022-05-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rotate
References: [hypebae](https://hypebae.com/2022/5/rotate-sunday-birger-christensen-first-swimwear-collection-bikinis-release-where-to-buy) & [rotatebirgerchristensen](https://www.rotatebirgerchristensen.com/shop/rotate-new-arrivals.html?p=6)

ROTATE’s first [swimwear collection](https://www.trendhunter.com/trends/ksubi-unveils-kswim) comes as a part of its ROTATE Sunday collection. The collection has eight swimsuits in various colors, including ‘Black,’ ‘Silver,’ ‘Pink Cloud,’ and ‘Paradise Green.’ The [beach-ready items](https://www.trendhunter.com/trends/set-sail) comprise of coverups, robes, shorts, and hats, all designed to be worn on any occasion.

The collection experiments with different summer-ready fabrics, including [crochet trousers, dresses, and shorts](https://www.trendhunter.com/trends/sel-de-mer). Light zip-up jackets are available in baby blue and black and can be paired with the ‘Danica Trackpants’ or ‘Roxanne Shorts.’ Pullovers with ‘Rotate Sunday’ branding are an excellent option for those who get cold during the summer nights.

The ‘ROTATE SUNDAY 4’ collection is available on the ROTATE website, with the brand planning to launch swimwear in early June.

Image Credit: ROTATE

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 66% | Activity: 27% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Summer Swimwear Trends:** There is an opportunity to innovate by designing swimwear that incorporates sustainable materials and features multi-functional pieces that can be worn both on and off the beach.
- **Crocheted Beachwear:** The use of crocheted fabric in swimsuits and cover-ups provides an opportunity for crochet artists and designers to explore new ways to apply their craft in beachwear.
- **Multi-purpose Beachwear:** Designers can innovate by creating adaptable beachwear that can be worn for multiple purposes, such as using swimsuits as bodysuits or covers for other clothing items.

### Sectors Adopting This

- **Fashion:** Fashion designers and brands can incorporate new materials and features to create sustainable and multi-functional beachwear that caters to various preferences and occasions.
- **Textile and Fabric:** Innovations in textile and fabric production can provide new, durable, and eco-friendly materials to use in the creation of high-quality beachwear.
- **Art and Crafts:** Artists and crafters skilled in crocheting, knitting, and other fabric arts have the opportunity to showcase their talent and creativity by incorporating their techniques in the design of beachwear.

## Related on Trend Hunter

- [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)
- [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)
- [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md)
- [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md)
- [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md)
- [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md)
- [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)
- [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md)
- [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)
