# Slide-Projected Publications The Rotary Magazine is a Nontraditional Reading Alternative By Meghan Young | Published 2011-01-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rotary-magazine References: [psfk](http://www.psfk.com/2011/01/a-35mm-slide-projected-magazine.html) & [rotarymagazine](http://www.rotarymagazine.co.uk/) Since everyone seems to be predicting the end of print magazines as we know them, Rotary magazine has introduced a rather innovative way to keep the tradition alive by being nontraditional. Founded by Luke Archer and Jack Maxwell, Rotary magazine is essentially a 35mm slide-projected publication. According to PSFK, the magazine is made up of carefully selected and edited slides that promote an alternative way of "reading" a magazine. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 49% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Nontraditional Magazines:** There is an opportunity to create more nontraditional ways of reading magazines. - **Interactive Reading:** There is an opportunity to create more interactive reading experiences for consumers. - **Innovative Publication Formats:** There is an opportunity to experiment with new publication formats that challenge traditional print magazines. ### Sectors Adopting This - **Publishing Industry:** The publishing industry can benefit from exploring and experimenting with nontraditional ways of creating and distributing content. - **Technology Industry:** The technology industry can explore ways to integrate technology into print publications for a more interactive experience. - **Entertainment Industry:** The entertainment industry could be inspired to create new and innovative forms of content that challenge traditional formats. ## Related on Trend Hunter - [Versatile Rotary Tool Systems](https://www.trendhunter.com/trends/rotary-workshop.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [3D-Printed Flip Books](https://www.trendhunter.com/trends/stl-sculptures.md) - [Feed-Style Reading Platforms](https://www.trendhunter.com/trends/the-holdout.md) - [Vintage Projector Puzzle Kits](https://www.trendhunter.com/trends/magic-lantern.md) - [Modernized-Retro Projectors](https://www.trendhunter.com/trends/muturn-projector.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [AI-Enhanced Short-Form Study Tools](https://www.trendhunter.com/trends/studyrot.md)